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Biker Battleground

Case Study

Campaign Objective

We used our network of bike dealerships in Boston, Chicago, Minneapolis, and Nashville to target the biggest bike lovers in each market and inform them of History Channel’s new show, Biker Battleground Phoenix. The show follows 5 of the most talented and ambitious custom bike shop owners in Phoenix, AZ. Adrenaline, craftsmanship, and rivalries all come together as they build incredible custom bikes to compete for business and bragging rights, so we knew they would want to check it out!

4 WEEKS
4 MARKETS

71 MOTORCYCLE CENTERS
142 DISPLAYS

3,509,104
IMPRESSIONS

Creative

  • 5’x2′ Banner On Stand
  • 12″x12″ Window Graphic