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BET Awards

Case Study

Campaign Details

Targeting AA young adults and families to create awareness to the BET AWARDS airing on June 29, 2014. Visiting neighborhood restaurants, shopping centers, parks, night clubs and events.

Atlanta
Chicago
Los Angles
New York
Philadelphia
Washington DC

9 Restaurants
2 Shopping Centers
11 Parks
12 Night clubs
9 Events

X
IMPRESSIONS

Atlanta

Midtown

Church Hill Grounds
Acoustix Jazz
K’s Soul Food Cafe
Pop’s Soul Food Kitchen
Westridge Shopping Ctr
Crossroads Shopping Ctr

Downtown

Busy Bee Café
PittyPat’s Porch
Gladys Knight’s

Buckhead

Cosmolava
Harlem Nights

Events

Pitbull & Ke$ha
Tabernacle
Men of Mowtown
Jazz on the Lawn

Los Angeles

Inglewood

Roscoe’s
Bottom Line
Elevate
Grand Star Jazz
M&M Soul Food

Malls

Baldwin Hills Plaza
Crenshaw
MLK Jr Shopping Ctr

Events

TGIF Ticket give away
Mocha Moms
Day of Ancestors

Chicago

Downtown

Green Mill Lounge
Andy’s Jazz
Wishbone
Maxine’

Malls/Parks

Baldwin Hills Plaza
Evergreen Plaza
North Riverside
Garfield Park

Events

TGIF Ticket give away
Gospel Music Fest

Philadelphia

South

Blue Martini
Trilogy
Vango
Rosario’s
O’l Boyz Soul Food

Malls/Parks

Cheltenham Square
City Center Shopping
Penrose Plaza

Events

World Café Live
New Edition
Wawa Welcome

New York

Harlem/Bronx

Seven S Soul
Sweet Mama’s
Harlem Tavern
Smoke Jazz & Supper

Malls/Parks

Harlem School of Arts
Apollo Theater
Harlem USA

Events

Radio City Music Hall
Groovin in the Park

Washington D.C.

NE Neighborhood

HR-57
Twelve DC
Art & Soul
Oohh’s & Aahhs
Taste Buds

Malls/Parks

Yard Park @ Capitol
Verizon Center
Waterfront Mall

Events

DC Jazz Fest
Josephine Friday

Driving awareness to MEET ME @ BET was achieved throughout six markets. We handed out T-shirts while visiting with the crowds and talking about tuning in on June 29th.

In all six markets the AdVan targeted AA zip codes and communities. Days were filled with parks, malls, restaurants and events within these communities, followed by bars and clubs for the nightlife scene.

Los Angeles held a special B.E.T Awards ticket give away at the Magic Johnson’s T.G.I. Friday’s. Creating a buzz with trivia and games, more than 12 lucky winners received tickets to attend the awards.

“This weekend? I am there!! I Love Chris Rock”
-Los Angeles

“I am the BIGGEST B.E.T fan!! Thank you!”
-Atlanta

“Thank you for the Tee!”
“I will wear it all weekend!”
-Chicago