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Biossance

Case Study

Campaign Objective

Biossance is a beauty retail brand that specializes in making and selling products that tap into ingredients that exist in our bodies and are “designed with your own biological footprint in mind”.

To increase sales & awareness during the holidays, Biossance wanted to distribute product samples & sell their Revitalizer product at a high traffic retail venue in the Bay Area. They also wanted to boost event buzz and invited two local beauty bloggers to attend the event and invite their own blog followers to come meet them. The bloggers personally recommend the Revitalizer product in person to their followers as well as other mall visitors.

To make this event come to fruition, All Points Media was tasked with developing and executing a turnkey experiential campaign utilizing it’s high impact digital assets, full event production capabilities, professional brand ambassador staff, and national network of high traffic retail properties.

5000
Samples Distributed

1000
Emails Obtained

X
IMPRESSIONS

Formats Utilized

Permitted Space
We worked with Stoneridge Mall, A Simon Malls property, to secure high traffic – outdoor mall space at a bottleneck point of the location.

AdVan
One of our digital mobile units was utilized to draw crowds in by running a loop of the Biossance creative as well as a live Instagram feed of the event with full audio.

Social Photos
A photo shoot back drop was displayed and photos were taken of visitors using their phones in front of our backdrop with the bloggers. These photos were uploaded to their personal Instagram accounts and displayed live on the AdVan.

Static Event Materials
Our branded tent, Christmas tree decorated with samples, event signs and flooring were used to set the stage and create an inviting atmosphere for visitors to sample and purchase Biossance products.

Professional Brand Ambassadors
Our brand ambassadors helped pull visitors in by guiding people to meet the bloggers and digitally sign up with their email to receive free samples.

Bloggers
Jessica @hapatime and Tienlyn @thoughtfulmisfit , with a combined following of 1.5 million consumers, chatted with visitors, uploaded photos of the product and people, and personally recommended Biossance in person to visitors & consumers.