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Catholic Health

Case Study

Campaign Objective

Catholic Health Initiative utilized All Points Media’s network of  senior centers and pharmacies throughout Arkansas, Tennessee, Iowa, Nebraska, Ohio, Washington, and Kentucky.

Their goal was to reach low-income seniors located in these seven states in county-specific areas. Catholic Health Initiative wanted to bring awareness to their affordable healthcare coverage plans now available and drive enrollment through the placement of signage and take-home information.

8 WEEKS
NATIONWIDE
INCOME SPECIFIC
COUNTY SPECIFIC

41 Senior Centers
40 Pharmacies

2,332,800
IMPRESSIONS

Creative

  • Each senior center and pharmacy received a 2’ x 5’ banner and brochures