DDPH HCS

Case Study

Campaign Objective

Delaware Department of Health used All Points Media’s Network of Community recreation centers, churches and places of worship in Hispanic zip codes throughout Delaware to help decrease health issues and deaths from cancer. Their goal was to reach the at-risk Hispanic population throughout the state of Delaware to help bring awareness of free cancer screenings within these markets. Delaware was promoting this message to help drive enrollment by placing signage in Community recreation centers and places of worship.

6 Weeks
ZIPCODE SPECIFIC

7 Community Centers
4 Rec Centers
14 Churches

X
IMPRESSIONS

Creative

Each location received:
(1) Banner w/stand
(75) Brochures

Media

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