Tourism
DoorDash
Result — Counter stands and rack cards across a 100-venue hospitality network of hotels, lodges, chalets and resorts, run as a four-week flight.
3.6Mimpressions in four weeks
Industries — Education
Connect With Students, Families, and Communities.
Enrollment, recruitment, and community activation for institutions and districts.
The Challenge
What education marketers face.
Institutions compete for students, families, and talent in markets where prospects weigh many options at once. Education marketing has to drive enrollment, build program awareness, and recruit faculty and staff — while staying connected to the surrounding community.
Enrollment depends on reaching students and families in their everyday environments.
Program awareness is crowded and easy to overlook.
Faculty and staff recruitment competes across every sector for talent.
Campuses must stay relevant to their local communities.
The Audience
The people you serve.
We start with who needs reaching — and where they actually are — so relevance drives the network, not the other way around.
- Prospective students
- Parents & families
- Prospective faculty & staff
- Alumni & community members
- Local campus-market residents
Use Cases
Where APM goes to work.
- Enrollment campaigns
- Program awareness
- Student recruitment
- Faculty and staff recruitment
- Community engagement
- Campus and local market activation
How APM reaches Education audiences
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where education audiences gather, then build the network to reach them there.
- Prospective students
- Parents & families
- Prospective faculty & staff
- Alumni & community members
The Solution
Recommended activation.
Enrollment campaigns
Program awareness activation
Student recruitment networks
Faculty and staff recruitment campaigns
Campus and local-market activation
Community engagement programs
The Proof
Outcomes that held up.
Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Why APM
Education marketing succeeds when it meets students, families, and talent where they actually are — and that is APM's core strength. We build custom networks around campus and community environments and execute enrollment, recruitment, and awareness as one accountable program.
Trusted by
- State University System
- Regional Community College
- Metro School District
- Workforce Training Institute
- Higher-Ed Enrollment Initiative
Resources
Further reading.
Education · Audience-first activation
Education FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
PrintWorks handles fabrication, creative support, and content preparation. AP Installations manages field operations and partner coordination so campaigns deploy reliably at national scale.
Every campaign includes reporting and recaps tied to the outcomes that matter. Our future Pulse vision expands real-time campaign performance visibility.
Let's Build Your Education Network.
Start with the audience, build around real communities and environments, and execute with the accountability your sector requires.