Healthcare
UnitedHealthcare
Result — A multi-state network of 238 contracted and added-value community locations across 16 states and Washington, D.C., extending a 10-year partnership.
24.9Mpaid + added-value impressions
View case studyIndustries — Healthcare
Healthcare Audience Activation Built Around People.
A trusted partner for healthcare organizations seeking to reach patients, providers, caregivers, communities, and prospective employees.
The Challenge
What healthcare marketers face.
Healthcare audiences are fragmented across patients, providers, caregivers, and the communities they serve — and trust matters more than raw reach. Organizations need to educate, build participation, and recruit talent in environments where people already make health decisions.
Audiences are fragmented across patients, providers, caregivers, and communities.
Trust and clarity matter more than reach alone.
Recruitment competes with every other employer in the market.
Outcomes must be measurable and accountable.
The Audience
The people you serve.
We start with who needs reaching — and where they actually are — so relevance drives the network, not the other way around.
- Patients & families
- Providers & clinicians
- Caregivers
- Prospective employees
- Underserved communities
Use Cases
Where APM goes to work.
- Patient education
- Enrollment awareness
- Preventative care initiatives
- Provider and workforce recruitment
- Community outreach
- Behavior change campaigns
- Health equity programs
How APM reaches Healthcare audiences
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where healthcare audiences gather, then build the network to reach them there.
- Patients & families
- Providers & clinicians
- Caregivers
- Prospective employees
The Solution
Recommended activation.
Community outreach networks
Patient education campaigns
Recruitment campaigns
Experiential engagement
Digital engagement through Impactivate
Measurable reporting
The Proof
Outcomes that held up.
Healthcare
Covered California
Result — Health-coverage messaging placed across 26 contracted and one added-value salon, barbershop, and nail-salon location in trusted California communities.
850Kpaid + added-value impressions
View case studyWhy APM
Healthcare is built on trust and people — exactly how APM plans. We start with the audience, build around real communities and environments, and execute with the accountability healthcare organizations require.
Trusted by
- Florida Blue
- Paramount Health Care
Resources
Further reading.
Healthcare · Audience-first activation
Healthcare FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
PrintWorks handles fabrication, creative support, and content preparation. AP Installations manages field operations and partner coordination so campaigns deploy reliably at national scale.
Every campaign includes reporting and recaps tied to the outcomes that matter. Our future Pulse vision expands real-time campaign performance visibility.
Let's Build Your Healthcare Network.
Start with the audience, build around real communities and environments, and execute with the accountability your sector requires.