Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Solutions — Custom Venue Networks
Don’t Buy a Network. Build One.
A network engineered around your audience, geography, timing, and budget.
The Challenge
The real problem.
Buying a predefined network forces your audience into someone else's footprint — paying for places your people never go and missing the environments where they actually are. The result is wasted budget and diluted relevance. The better question is not which network to buy, but what the right network for this audience should look like.
Who To Reach
Specific people, not generic impressions.
Custom Venue Networks are for agency planners and brand marketers who need a media footprint engineered around a specific audience, market, and objective rather than an off-the-shelf inventory package.
We start with the audience and the outcome — then build the path between them.
Where audiences actually are
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where they gather, then build the network to reach them there.
- Custom place-based networks
- Venue and partner activation
- Experiential and event footprints
- Community and local-market networks
The APM Approach
A clear path to measurable action.
- 01
Start with the audience
Define exactly who you need to reach and where they actually go.
- 02
Map the opportunity
Translate audience behavior into the real-world environments that matter.
- 03
Engineer the network
Assemble a custom footprint around geography, timing, and budget.
- 04
Activate end-to-end
Bring the network live across media, experiential, production, and installation.
- 05
Measure & refine
Report on outcomes and tune the network for the next campaign.
Activation
Recommended activation types.
- Custom place-based networks
- Venue and partner activation
- Experiential and event footprints
- Community and local-market networks
- Sponsorship integration
- Digital engagement layers (Impactivate)
The Proof
Audience-first, measured.
Government
Massachusetts Office of Problem Gambling Services
Result — A custom family-focused network of 52 grocers and 148 community venues carrying self-standing banners, eight weeks paid plus eight weeks added value.
24.8Mimpressions, incl. 12.4M added value
Related Industries
Where this goes next.
Build the NetworkDon’t buy a network.
Don’t buy a network.
Build one.
Start with the audience, define the market and choose the objective. The venue mix should follow the strategy — not the other way around.
01
WhoAudience
02
WhereMarket
Concentrate the venue mix around the places that matter inside a defined local market.
03
WhyObjective
Prioritize repeat visibility across familiar, high-frequency environments.
Your Strategy
Parents & Families
For Parents & Families in a local market campaign focused on build awareness, the network can be shaped around environments that match real-world routines and campaign intent.
Assembled Venue Opportunities
A network built around the brief.
These are illustrative venue opportunities drawn from APM’s existing network categories. Final campaign design depends on audience, geography, objective, timing and availability.
Opportunity 01
Venue Network
Grocery & Convenience
The last environment before a purchase decision — reach people in the aisle, not on the way to it.
Example Environments
Grocery StoresConvenience StoresTruck Stops
Activation Formats
Ceiling Posters · A-Frame Signs · Giveaway Bins
Selected as a potential environment for Parents & Families.
Opportunity 02
Venue Network
Coffee Shops & Cafés
A daily ritual with a physical object in hand — the cup travels out of the store and keeps working.
Example Environments
Coffee ShopsCafésBakeries
Activation Formats
Cup Sleeves · Window Clings · Posters
Selected as a potential environment for Parents & Families.
Opportunity 03
Venue Network
Stadiums & Sports Fields
Scheduled crowds, repeat attendance, and a season’s worth of exposure to the same families every week.
Example Environments
Sports FieldsStadiumsYouth Leagues
Activation Formats
Outdoor Banners · Team Jerseys · Bench Graphics
Selected as a potential environment for Parents & Families.
Opportunity 04
Venue Network
Healthcare & Medical
Waiting rooms are the rare place-based environment where people sit still, read what is in front of them, and are already thinking about their health.
Example Environments
Doctor’s OfficesUrgent CarePharmacies
Activation Formats
Posters · Take-Ones · Pharmacy Bags
Selected as a potential environment for Parents & Families.
The network isn’t the starting point. The audience and objective are.
Custom Venue Networks FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
Traditional media sells inventory. APM leads with audience and outcome — combining strategy, custom networks, experiential, production, installation, and technology-enabled planning into one accountable partner.
Rooms we were let into.
Not renders and not stock. These are real All Points Media placements in the venues this solution runs through, photographed on site.
Build a Network Around Your Audience.
Tell us who you need to reach and what outcome matters. We'll design the custom network to get there.