Tourism
DoorDash
Result — Counter stands and rack cards across a 100-venue hospitality network of hotels, lodges, chalets and resorts, run as a four-week flight.
3.6Mimpressions in four weeks
Industries — Government
Public Outreach That Creates Meaningful Impact.
Reliability, scale, community relevance, accountability, and practical reporting for public-sector outreach.
The Challenge
What government marketers face.
Public-sector audiences expect outreach that is credible, accountable, and genuinely relevant to their communities. Agencies need to raise awareness, build participation, and recruit at scale — while proving impact to the people and stakeholders they serve.
Awareness campaigns must reach diverse communities, not just generic reach.
Public trust and participation are earned, not bought.
Workforce recruitment competes across every sector for the same talent.
Programs are held to scale, reliability, and reporting accountability.
The Audience
The people you serve.
We start with who needs reaching — and where they actually are — so relevance drives the network, not the other way around.
- General public & residents
- Underserved & hard-to-reach communities
- Prospective public-sector employees
- Community organizations & partners
- Program participants & beneficiaries
Use Cases
Where APM goes to work.
- Public awareness campaigns
- Workforce recruitment
- Public health communication
- Transportation initiatives
- Community education
- Economic development
- Trust-building and participation
How APM reaches Government audiences
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where government audiences gather, then build the network to reach them there.
- General public & residents
- Underserved & hard-to-reach communities
- Prospective public-sector employees
- Community organizations & partners
The Solution
Recommended activation.
Public awareness campaigns
Community outreach networks
Workforce recruitment campaigns
Public health communication
Place-based and experiential activation
Practical reporting and recaps
The Proof
Outcomes that held up.
Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Why APM
Government outreach lives or dies on relevance, reach, and accountability — and APM delivers all three. We build community-relevant networks, execute reliably at national scale, and report on what actually happened so agencies can demonstrate impact.
Trusted by
- 988 Public Awareness
- CDC
- State Transportation Agency
- Public Workforce Initiative
- Community Health Outreach Program
Resources
Further reading.
Government · Audience-first activation
Government FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
PrintWorks handles fabrication, creative support, and content preparation. AP Installations manages field operations and partner coordination so campaigns deploy reliably at national scale.
Every campaign includes reporting and recaps tied to the outcomes that matter. Our future Pulse vision expands real-time campaign performance visibility.
Let's Build Your Government Network.
Start with the audience, build around real communities and environments, and execute with the accountability your sector requires.