Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Solutions — Experiential Marketing
Turn Awareness Into Participation.
Physical-world activation that turns passive audiences into active participants.
The Challenge
The real problem.
Impressions create exposure, but exposure rarely changes behavior on its own. Audiences increasingly value experience over exposure — they remember the moments they take part in. The challenge is to move beyond passive reach and create physical-world activations that turn audiences into active participants.
Who To Reach
Specific people, not generic impressions.
Experiential Marketing is for brands, agencies, event teams, and retailers that want physical-world activation — sponsorships, events, and interactive experiences that earn participation, not just attention.
We start with the audience and the outcome — then build the path between them.
Where audiences actually are
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where they gather, then build the network to reach them there.
- Experiential activations and events
- Sponsorship integration
- Interactive engagement (Impactivate)
- Atlantic City Boardwalk activations
The APM Approach
A clear path to measurable action.
- 01
Anchor in the audience
Who you want to engage and the experience that will move them.
- 02
Design the moment
An interactive, shareable activation built around the brand objective.
- 03
Place it where it matters
A custom footprint of venues, events, and high-traffic environments.
- 04
Produce & deploy
Fabrication, creative, and installation that bring the experience to life reliably.
- 05
Measure engagement
Track participation, sponsorship value, and shareability.
Activation
Recommended activation types.
- Experiential activations and events
- Sponsorship integration
- Interactive engagement (Impactivate)
- Atlantic City Boardwalk activations
- Retail and shopper experiences
- Sampling and brand-activation programs
The Proof
Audience-first, measured.
Retail
H-E-B
Result — 5,000 door hangers delivered in a single day to apartments and condominiums around the new Irving, Texas storefront, with Spark Foundry Chicago.
5,000door hangers, delivered in one day
Related Industries
Where this goes next.
Experiential Marketing FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
Traditional media sells inventory. APM leads with audience and outcome — combining strategy, custom networks, experiential, production, installation, and technology-enabled planning into one accountable partner.
Build a Network Around Your Audience.
Tell us who you need to reach and what outcome matters. We'll design the custom network to get there.