Work

Proof overpromises.

Explore how organizations partnered with APM to reach audiences, improve engagement, and achieve measurable outcomes — starting with the challenge, not the inventory.

Case Studies

Outcomes that held up.

TourismDestination Marketing

Arizona Office of Tourism

Challenge — Spring Training brings visitors to Arizona for the baseball. The Office of Tourism needed to reach them beyond the ballpark and keep influencing what they did for the rest of their stay.

Result — The campaign generated more than 1.56 million impressions, plus 520,800 added-value impressions and $11,625 in added-value cost, helping visitors discover both Spring Training events and Arizona's wider attractions.

1.56Mimpressions over a six-week flight

Download the Arizona Office of Tourism case study (PDF)

GovernmentCommunity Outreach

Massachusetts Office of Problem Gambling Services

Challenge — Legalized gambling keeps getting more accessible and youth exposure keeps rising. The problem was where to put a prevention message so it felt natural to a parent rather than clinical.

Result — 24.8 million total impressions, of which 12.4 million were added value, representing $130,000 in added-value cost to the client.

24.8Mimpressions, incl. 12.4M added value

Download the Massachusetts Office of Problem Gambling Services case study (PDF)

RetailResidential Media

H-E-B

Challenge — Open a store in a saturated grocery market and give the surrounding neighborhood a concrete reason to change an established weekly routine from day one.

Result — The campaign introduced H-E-B to nearby residents with timely information on the opening, delivery services and locally tailored products, generating neighborhood awareness in the week that mattered most.

5,000door hangers, delivered in one day

Download the H-E-B case study (PDF)

Campaign Gallery

Activation in the real world.

Health OutreachHospital Services Messaging

Featured Activations

The work we're known for.

The Atlantic City Boardwalk, Powered by Impactivate
A flagship audience-engagement platform that turns a destination into a measurable, interactive, sponsorable experience — and makes people say, 'I didn't know APM could do this.'Gaming
National 988 Awareness Activation
A multi-environment public-awareness program that put a single, easy-to-remember crisis line in front of communities everywhere they live and move.Government
Fiber Neighborhood Activation
Hyper-local, service-area place-based media that converted live build zones into efficient, attributable subscriber sign-ups, block by block.Telecom
Summer Beverage Sampling Tour
An experiential, shareable sampling program that met active consumers in motion and compressed the path from awareness to first purchase.Consumer Brands

Flagship Property

The Atlantic City Boardwalk, Powered by Impactivate.

Explore the Boardwalk

Our Process

Seven stages,one system.

From audience insight to measured outcome.

01
Discover
Understand the audience and opportunity.
02
Plan
Define the right markets, environments, and campaign approach.
03
Curate
Build the right network of venues and locations.
04
Produce
Create the physical and digital assets.
05
Activate
Install and deploy consistently across the network.
06
Measure
Verify delivery and understand campaign performance.
07
Optimize
Apply insights to strengthen future campaigns.

Talk With an Expert

Rooms we were let into.

Every photograph here is a real All Points Media placement, taken on site. The case studies above are what the numbers did; this is what the work looked like.