Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Solutions — Recruitment & Workforce
Reach the People You Need to Hire.
Audience-first recruitment campaigns for employees, students, providers, and skilled trades.
The Challenge
The real problem.
Hiring teams compete with every other employer in the market for nurses, public-service workers, teachers, and skilled trades — and job-board reach rarely finds the right people where they live and work. The challenge is not posting more openings; it is reaching qualified candidates with the right message in the environments they trust. Recruitment becomes far more effective when it is built around the audience you need to hire.
Who To Reach
Specific people, not generic impressions.
Recruitment & Workforce Development is for healthcare systems, government agencies, education institutions, and skilled-trades employers that need to attract employees, students, providers, and workforce talent.
We start with the audience and the outcome — then build the path between them.
Where audiences actually are
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where they gather, then build the network to reach them there.
- Healthcare recruitment campaigns
- Government and public-service recruitment
- Student and faculty recruitment
- Skilled-trades and workforce outreach
The APM Approach
A clear path to measurable action.
- 01
Define the talent audience
Who you need to hire and where qualified candidates spend their time.
- 02
Shape the message
An employer story that earns trust and motivates the right people to act.
- 03
Build the reach
A custom network across the workplaces, routes, and communities that talent moves through.
- 04
Activate across channels
Place-based, experiential, and digital working together to drive applications.
- 05
Measure the funnel
Track awareness through applications and refine for cost-per-hire.
Activation
Recommended activation types.
- Healthcare recruitment campaigns
- Government and public-service recruitment
- Student and faculty recruitment
- Skilled-trades and workforce outreach
- Place-based and commuter-environment media
- Community and local-market activation
The Proof
Audience-first, measured.
Government
Massachusetts Office of Problem Gambling Services
Result — A custom family-focused network of 52 grocers and 148 community venues carrying self-standing banners, eight weeks paid plus eight weeks added value.
24.8Mimpressions, incl. 12.4M added value
Related Industries
Where this goes next.
Recruitment & Workforce FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
Traditional media sells inventory. APM leads with audience and outcome — combining strategy, custom networks, experiential, production, installation, and technology-enabled planning into one accountable partner.
Rooms we were let into.
Not renders and not stock. These are real All Points Media placements in the venues this solution runs through, photographed on site.
Build a Network Around Your Audience.
Tell us who you need to reach and what outcome matters. We'll design the custom network to get there.