01Place-Based Principle
Audience Relevance
Start with who matters, then identify where they naturally gather.
Audience-First Activation Partner with 30+ Years of Experience
Reach andActivate Real-WorldAudiences.
We build custom venue networks around the audiences our clients need to reach, with activation at the local, regional, or national level.
178+ venue types · 12.5M+ locations
01
APM builds
Custom activations built around the audiences you need to reach.
Explore APM
Why Place-Based?
Meet people in themoments that matter.
Place-based media reaches audiences inside the environments they intentionally choose to visit, where context, relevance, dwell time and repeated exposure make a message more meaningful.
02Place-Based Principle
Context
A healthcare message in a waiting room, a beverage message in a bar or a tourism message in a hotel means something different because of where it appears.
03Place-Based Principle
Attention & Dwell
Reach people during real pauses and routines rather than competing for another swipe, scroll or skip.
04Place-Based Principle
Repeated Presence
Build networks across multiple environments to stay present throughout an audience's real-world journey.
Your audience doesn’t live in a media plan. They live in the real world.
Audience ExplorerStart with the audience.
Start with the audience.
Follow their real-world journey.
Explore how different audiences move through everyday life, where they spend time, and the place-based opportunities that can reach them in context.
Audience
Young Adults
Reach younger adults as they move through social, fitness, entertainment, and everyday third-place environments.
Audience Behaviors
- 01Socializing outside the home
- 02Fitness and wellness routines
- 03Entertainment and group outings
Environments & Opportunities
Where the journey becomes actionable.
Daily RoutineCoffee Shops
Behavior
Work, study, meet and recharge.
Activation Opportunity
Integrate the brand into a familiar, repeat-visit environment.
WellnessFitness Centers
Behavior
Build fitness into a recurring weekly routine.
Activation Opportunity
Reach audiences during high-intent wellness moments and repeat visits.
SocialEntertainment
Behavior
Spend leisure time with friends and groups.
Activation Opportunity
Create visible brand moments around shared experiences.
Plan With Us
Build a networkaround your audience.
Tell us who you need to reach, where you need to reach them, and what you need them to do.
Explore the Network BuilderEvery audience has a place.
We don’t own the walls. We know the people who do. Every photograph here is a real All Points Media placement, taken on site — not a mock-up, not a stock image, not a render.
12.5M+ locations · 178+ venue types · 720K+ venue placements executed
- Toyota
- Samsung
- T-Mobile
- CDC
- Mountain Dew
- MetroPCS
- Boost Mobile
- Florida Blue
- Buffalo Wild Wings
- Paramount Health Care
- Caesars
- Comcast
The Work
View Case StudiesProof OverPromises.
Government
Massachusetts Office of Problem Gambling Services
Challenge — Start conversations between parents and teens about youth gambling before habits form — in places that feel natural, not clinical.
Result — A custom family-focused network of 52 grocers and 148 community venues carrying self-standing banners, eight weeks paid plus eight weeks added value.
24.8Mimpressions, incl. 12.4M added value
APM in the Real World
From the venue floorto the audience moment.
APM campaigns come to life inside real environments — physical placements, digital canvases and live experiences, built around where people already spend time.
Real APM Activation
Physical environments become brand experiences.
Silent · Looping
Installation
Placed where the audience already is.
Real-world placements become part of the environment instead of another interruption competing for attention.
Field Activation
Brands show up with people, not just placements.
Field execution turns a venue into a more personal brand moment through on-site activation and participation.
Digital
The same audience, on screen.
APM Digital extends a campaign from printed placement to digital canvas — most visibly on the Atlantic City Boardwalk, where 98 digital screens run across 1.7 miles of its busiest stretch.
Venue Experience
The environment becomes part of the message.
The setting, routine and audience context all shape how a campaign is experienced in the real world.
The media is physical. The experience is human.
Where to Start
Start withyour challenge.
By industry
Start with your challenge — browse All Points Media by industry or by solution.
Why APM
We build the networkaround your audience.
Darrell McSmith launched All Points Media in 1995 on a simple idea: location is the message.
Most media companies sell predefined inventory. APM takes a different approach. We design custom audience networks tailored to your goals. Whether you are launching a healthcare initiative, promoting a destination, recruiting employees, or driving consumer engagement, we build solutions around your audience rather than forcing your audience into a predefined network.
What APM is not
- Not a billboard company
- Not a print shop
- Not an installation contractor
- Not a venue directory
- Not a commodity media seller
- Not a software company pretending to replace strategy
Let’s Build Something Together.
Whether you are launching a campaign, increasing awareness, recruiting employees, engaging a community, or building a custom audience network, APM is ready to help.