30 Years Building the Advertising Networks Others Can’t
Most advertising reaches people mid-scroll, mid-commute, or mid-skip.
We reach them differently.
All Points Media places your brand inside the environments where your audience is already present — gyms, medical waiting rooms, golf courses, restaurants, community centers — with nothing competing for their attention and nowhere else to be. When people dwell, they engage. That’s been our model since 1995, and it still works.
Founded on a Simple Idea: Location Is the Message
Darrell McSmith launched All Points Media in 1995 with a belief that ran counter to the advertising industry’s conventional wisdom: the most powerful campaigns don’t interrupt people — they meet them.
Not on a highway billboard they pass at 65 miles per hour. Not on a screen they’re actively trying to skip. In the gym. In the waiting room. At the golf course. At the restaurant table. In the moments when people are present, unhurried, and genuinely receptive.
Those moments were completely underserved by traditional out-of-home media. So Darrell built the infrastructure to reach them.
Thirty years later, that infrastructure is a network of 100,000+ leased venue locations across all 50 states and 210 media markets, spanning 50+ venue categories — from fitness centers and healthcare facilities to restaurants, retail environments, sports venues, and community spaces. We didn’t follow the trend toward place-based advertising. We helped create it.
What Makes Us Different
The alternative out-of-home space has grown significantly since 1995. Today there are competitors focused on specific venue types, specific geographies, or specific technology platforms. What separates All Points Media is the combination of things no single competitor can replicate:
No fixed inventory. Most companies in this space sell you access to a predetermined list of locations. We build custom advertising networks from scratch, designed specifically around your audience, your geography, and your campaign objectives. If the right venue for your campaign doesn’t exist in anyone’s current inventory, we go find it — and negotiate it.
50+ venue categories. Fitness centers, healthcare facilities, restaurants, golf courses, bowling alleys, salons, community centers, sports venues, retail locations, college campuses, and more. We operate across more venue types than any competitor, including locations they simply can’t access.
True vertical integration. Strategy, venue procurement, creative production, nationwide installation, campaign management, and proof-of-performance reporting — all in-house, all under one roof. Our sister company APM PrintWorks handles production. Our AP Installations network handles physical deployment. Nothing gets handed off to a third party and lost.
30 years of venue relationships. Venue relationships built over decades are not replicable. Our partners know us, trust us, and give us access that newer entrants cannot get. That directly benefits the quality and consistency of your campaigns.
One point of accountability. One partner. One invoice. One account manager who knows your campaign from kickoff to final report. No vendor coordination. No gaps between what was promised and what was delivered.
How a Campaign Works
Every campaign begins with a conversation — about your brand, your audience, your goals, and the geographic markets that matter most to you. From there:
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We design your network. Our team identifies venue categories and specific locations that match your target demographic, psychographic profile, and campaign objectives. You approve the plan before anything moves forward.
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We secure the placements. Our in-house venue procurement team contacts, negotiates with, and contracts venue partners across every market in your plan. You never have to talk to a single venue owner.
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We produce the materials. Creative is adapted or developed to spec for each format and venue type, then produced through APM PrintWorks to our quality standards.
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We install everything. AP Installations deploys materials across all markets on your campaign timeline, coordinating directly with each venue location.
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We manage and report. Every placement is photographed. Every location is mapped. You receive a comprehensive proof-of-performance report showing exactly where your ads ran, with impression estimates by venue.
The result: campaigns that scale from dozens of placements in a single city to hundreds of thousands of placements across every major market in the country — executed with the same quality and accountability at every level.
Who We Work With
Our clients include media planners and buyers at major agencies, brand marketing teams at national healthcare systems, government communications departments, QSR and retail chains, financial services companies, entertainment studios, and political campaigns.
What they share: they need to reach a specific audience in a specific kind of environment, they want measurable results, and they don’t want to manage eight vendors to get there.
Industries we serve:
- Healthcare & Pharmaceutical
- Government & Public Health
- Retail & Consumer Goods
- Restaurants & QSR
- Financial Services
- Entertainment & Media
- Political & Advocacy
Campaign scales we support:
- Local — Dozens of placements within a city, neighborhood, or trade area
- Regional — Hundreds to thousands of placements across a state or DMA cluster
- National — Thousands to hundreds of thousands of placements coast to coast
What Our Clients Say
“Our continued recommendation is a testament to both the media and also All Points Media — their high level of professionalism and understanding of clients’ needs.” — Mindshare / The WOW Factory
“The AdVan is the ultimate street marketing machine.” — ESPN Productions
“Everyone loves the AdVan… It’s a hit!” — MetroPCS
By the Numbers
| 30+ | Years in continuous operation |
| 50+ | Venue categories in our network |
| 100,000+ | Leased venue locations nationwide |
| 50 states | Full national coverage |
| 210 DMAs | Every major media market in the U.S. |
Our Story Isn’t Over
In 2001, Darrell McSmith invented the AdVan — the first mobile digital billboard vehicle in America, featuring dual HD screens, theater-quality sound, and interactive capabilities. It became a platform for some of the most memorable brand activation campaigns in the country, from Discovery Channel to Chevrolet to the Children’s Hospital of Philadelphia.
In 2009, we launched APM PrintWorks to bring creative production in-house, giving us direct control over quality and lead times. We then expanded into the AP Installations network, building a nationwide deployment infrastructure that lets us execute campaigns across every market simultaneously.
Most recently, through APM Digital powered by Impactivate, we’ve extended our reach into the digital out-of-home space with the Atlantic City Smart Boardwalk — a network of 50 LED structures reaching 130M+ annual visitors along the Jersey Shore, with WiFi infrastructure and expansion potential to 700+ units.
Thirty years in, we are still a founder-led company. Darrell McSmith still leads the business. The mission is exactly what it was in 1995: put your brand in front of people during the moments that matter — when they’re present, relaxed, and ready to engage.
Let’s Build Your Network
If you’re looking for a place-based advertising partner who has done this longer, across more venues, and at greater scale than anyone else in the industry — we’d like to talk.
Tell us about your campaign and we’ll show you what’s possible.
