This network is comprised of local and regional hair, nail, and beauty salons. A high number of locations allows you to reach niche demographic profiles. Unlike other out-of-home environments, salons offer a captive audience; customers cannot get up to buy popcorn, go to the restroom, or interact with a computer or cell phone.
Every month, over 100 million Americans visit salons. Salons are perfect for marketers who want to connect with the difficult-to-reach younger, affluent, and better educated demographic, as the majority of salon customers fall into the 18–49 age group, are college educated, and earn over fifty thousand dollars per year.
# of Locations: 5,960
Primary: Women 18–49
Secondary: Men 18+
Banner Stands, Posters, Standees, Mirror Clings, Brochure Collateral, & other branded promo items
Estimated 4-week Impressions
Season with Largest Traffic
Consistent year-round, with increased traffic around holidays
Minimum 4-week campaign. Please call rep for additional options.