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This network is comprised of public swimming pools, aquatic centers, recreation centers, and swim clubs. Standard-format and custom displays are placed in the highest traffic areas, such as entrances and exits, restroom and changing areas, pool lockers, interior and exterior areas, and around the pool. This is a particularly effective option for onsite promotions and sample opportunities.


  1. Quick Facts

    Swimming is the fourth most popular sport in America. There are 10.4 million residential pools and 309,000 public swimming pools across the country, and 36% of children ages 7–17 and 15% of adults swim in pools at least six times annually.
  2. # of Locations: 1,900

  3. Demographic Reach

    Primary: Youths 7-17 Secondary: Adults 25+
  4. Media Options

    Large format banners, banner stands, standees, posters, floor mats, mirror clings, custom inflatables, branded kick boards, towels, beach balls, floating noodles, and more.
  5. Estimated 4-week Impressions

    30,000 per location
  6. Season with Largest Traffic

    Outdoor: Summer
    Indoor: Consistent year-round
  7. Campaign Options

    Minimum 4-week campaign. Please call rep for additional options.