Tourism
DoorDash
Result — Counter stands and rack cards across a 100-venue hospitality network of hotels, lodges, chalets and resorts, run as a four-week flight.
3.6Mimpressions in four weeks
Solutions — Destination Marketing
Inspire People to Visit.
Event-driven, place-based media campaigns for tourism, gaming, and entertainment districts.
The Challenge
The real problem.
Driving visitation is a different problem than driving awareness — people have to be inspired to choose, travel, and show up. Destinations, casinos, and entertainment districts compete for the same finite attention and trips. The challenge is to turn interest into planned visits and on-site participation across the moments that shape a decision to go.
Who To Reach
Specific people, not generic impressions.
Destination Marketing is for tourism boards, casinos, entertainment districts, retail centers, and event organizers that need to inspire people to visit and engage once they arrive.
We start with the audience and the outcome — then build the path between them.
Where audiences actually are
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where they gather, then build the network to reach them there.
- Destination awareness campaigns
- Seasonal and event-driven activation
- Entertainment-district and venue networks
- Experiential and sponsorship activation
The APM Approach
A clear path to measurable action.
- 01
Define the visitor
Who you want to attract and what would inspire them to come.
- 02
Set the visitation goal
The seasonal, event-driven, or year-round outcome that matters.
- 03
Reach across the journey
A network spanning the drive-markets and moments that shape a trip.
- 04
Activate the experience
Place-based, experiential, and Boardwalk engagement that drives action.
- 05
Measure visitation
Track awareness, intent, visitation, and on-site participation.
Activation
Recommended activation types.
- Destination awareness campaigns
- Seasonal and event-driven activation
- Entertainment-district and venue networks
- Experiential and sponsorship activation
- Atlantic City Boardwalk opportunities
- Visitor engagement (Impactivate)
The Proof
Audience-first, measured.
Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Related Industries
Where this goes next.
Destination Marketing FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
Traditional media sells inventory. APM leads with audience and outcome — combining strategy, custom networks, experiential, production, installation, and technology-enabled planning into one accountable partner.
Build a Network Around Your Audience.
Tell us who you need to reach and what outcome matters. We'll design the custom network to get there.