Tourism
Arizona Office of Tourism
Result — Self-standing banners in 31 hotels and motels across the Phoenix metro, placed for high-dwell planning moments.
1.56Mimpressions over a six-week flight
Solutions — Community Outreach
Reach Communities More Effectively.
Awareness, education, trust-building, and participation campaigns for the audiences you serve.
The Challenge
The real problem.
Reaching the communities you serve takes more than visibility — it takes trust, clarity, and presence in the places people already gather. Generic media talks at communities; effective outreach earns participation by meeting people where they are. The goal is awareness that turns into understanding, trust, and action.
Who To Reach
Specific people, not generic impressions.
Community Outreach is for government agencies, healthcare organizations, nonprofits, and education institutions that need to communicate with the audiences they serve through awareness, education, and participation.
We start with the audience and the outcome — then build the path between them.
Where audiences actually are
Real-world reach
Meet people where they actually are.
Audiences live across physical and digital environments. We map where they gather, then build the network to reach them there.
- Community outreach networks
- Public awareness and education campaigns
- Place-based and local-market media
- Experiential and event activation
The APM Approach
A clear path to measurable action.
- 01
Understand the community
Who you serve, what they need to know, and what builds trust.
- 02
Define the outcome
The awareness, education, or participation goal that matters most.
- 03
Reach people locally
A network across the trusted, everyday places a community gathers.
- 04
Activate with relevance
Place-based, experiential, and digital messaging built for the audience.
- 05
Measure participation
Track awareness, response, and participation, then improve.
Activation
Recommended activation types.
- Community outreach networks
- Public awareness and education campaigns
- Place-based and local-market media
- Experiential and event activation
- Digital engagement (Impactivate)
- Trust-building and participation programs
The Proof
Audience-first, measured.
Government
Massachusetts Office of Problem Gambling Services
Result — A custom family-focused network of 52 grocers and 148 community venues carrying self-standing banners, eight weeks paid plus eight weeks added value.
24.8Mimpressions, incl. 12.4M added value
Related Industries
Where this goes next.
Community Outreach FAQ
Common Questions.
We start with your audience and objective, map where those people actually are across physical and digital environments, then assemble a network tailored to your geography, timing, and budget — rather than selling you predefined inventory.
Through the APM Operating System: Discover, Plan, Activate, Produce, Execute, Measure, Optimize. Our Network Portal accelerates planning, ordering, and collaboration.
Traditional media sells inventory. APM leads with audience and outcome — combining strategy, custom networks, experiential, production, installation, and technology-enabled planning into one accountable partner.
Build a Network Around Your Audience.
Tell us who you need to reach and what outcome matters. We'll design the custom network to get there.