BBCN BANK

Case Study

Campaign Objective

BBCN Bank created awareness of their newest BBCN BANK opening in Palisades Park, NJ

Traveling within two miles of the Palisades Park and Fort Lee branch locations, the AdVan visited competitors’ doors, malls, and grocery stores in Englewood, Fort Lee, Ridgefield, Fairview, Leonia, and Palisades Park.

1 WEEK
3 MARKETS STATEWIDE

12 ADVAN LOCATIONS
Neighborhoods
Shopping Centers
Competitors Doors

725,000
IMPRESSIONS

Creative

AdVan

Media

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Summary

This program was well received throughout all the local communities. The AdVan played a large part in creating awareness to the new branch opening in Palisades Park, NJ. The driver met several patrons that were excited to learn about the new branch and where it was located.