Boost
Case Study
Campaign Objective
48 Mobile Billboards across 29 Markets to advertise Boost Mobile for a 4-week display, highlighting new promotions.
Within 1 week of receiving the request, we secured and started 48 mobile billboards across 29 major markets.
1 week
29 markets
48 Mobile Billboards
Spanish & English
X
IMPRESSIONS
Markets
Atlanta
Bakersfield, CA
Baltimore
Boston
Charlotte
Cincinnati
Washington, DC
Denver
Detroit
Houston
Kansas City
Las Vegas
Los Angeles
Miami
Nashville
New York City
Orlando
Philadelphia
Phoenix
Raleigh-Durham
Sacramento
San Antonio, TX
San Diego
San Francisco
South Texas
St Louis
Tampa
Scheduling & Locations
- Customized schedule created to target competitor retail locations and to support Boost Mobile retail locations.
- Implemented across 29 markets, based on locations that were provided by client.
- Schedules produced and approved by client under 1 week’s time from date of initial request
Mapping
- Custom maps were created for 29 markets, for drivers to use during daily routes and to reference against the schedules.
Routing Maps
Routing
GPS
Reported and provided on a weekly basis
Overview maps to show actual routes driven and market coverage
Media Visuals
Photos & Videos uploaded on a daily basis
Weekly reports provided on all 29 markets