CTP – FDA Smokeless Tobacco
Case Study
Campaign Objective
The Food and Drug Administration is working to raise awareness on the dangers related to smokeless tobacco while targeting three major components: Loss of control due to addiction, dangerous chemicals, and health consequences.
Using All Points Media’s network of bowling alleys, outdoor shops, and batting cages, the FDA Smokeless Tobacco Cessation program was able to reach teenagers ranging in age from 12- 17 in 35 rural markets around the United States.
16 WEEKS
NATIONWIDE
101 Bowling Alleys
183 Outdoor Stores/Batting Cages
27,994,000
IMPRESSIONS
Media
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