Fox Films Peanuts

Case Study

Campaign Objective

Fox Films utilized All Points Media’s Network of pumpkin patches in Atlanta, Boston, Chicago, Dallas, Denver, Houston, Philadelphia, Phoenix, Sacramento, Salt Lake City, San Francisco, Seattle, and Washington,DC to promote their “Peanuts” movie.

Their goal was to reach youth and families located in 13 markets. Fox Films wanted to bring awareness of the new The Peanuts Movie coming out in November. Peanuts was promoting this message to drive young families to see the movie. By placing signage in pumpkin patches, they were able to accomplish exactly that.

4 WEEKS
NATIONWIDE

PUMPKIN PATCHES

X
IMPRESSIONS

Creative

Each pumpkin patch received:
(1) 6’x3’ Inflatable Display
(1) 3’x5’ Banner
Stickers

Media

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