LA Zoo Christmas Tree Lots
Case Study
Campaign Objective
The Los Angeles Zoo utilized All Points Media’s network of Christmas Tree Lots in the Los Angeles area. The network was used to place signage and to inform the community of LA’s newest holiday tradition, Zoo Lights!
Displayed signage at 23 Christmas tree lots in Los Angeles County. Signage was placed in a 15-mile radius of the Los Angeles Zoo.
4 WEEKS
15-mile radius from the LA Zoo
Christmas Tree lots
Ice Cream Shops
23 Total Displays
552,000
IMPRESSIONS
Media
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