Paramount Marketplace

Case Study

Campaign Objective:

Signage was placed throughout Lucas County in Lifestyle Venues to bring awareness to the uninsured & underinsured residents of the wide variety of Paramount Healthcare’s Marketplace Coverage health insurance plans. This campaign took place during the Open Enrollment period to increase enrollment prior to the deadline.

12 WEEKS
County Specific

17 LOCATIONS
GYMS
SALONS
GROCERS/MARKETS
THRIFT/VARIETY STORES

X
IMPRESSIONS

Creative

Each location displayed a 2’x5’ Vinyl Banner Stand with an attached caddy filled with brochures explaining the different Marketplace products PHC offers

Media

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