T-Mobile
Case Study
Campaign Objective
Target T-Mobile stores across each market via operations on custom routes and schedules. Provide equal coverage to each store within the market over course of campaign. Target point of purchase plus high-traffic areas and shopping centers in proximity to store. Update digital content leading up to campaign end to push consumers to purchase the T-Mobile plan.
5
Markets
5
AdVans
X
IMPRESSIONS
Routing Sample Portland
Routing Sample Seattle
Routing Sample San Francisco East Bay
Routing Sample San Francisco South Bay
Routing Sample Salt Lake City
Daily GPS Sample
Daily Driver Recap Sample
Reporting
GPS
Can be reported and provided on a weekly basis
Overview maps to show actual routes driven and market coverage
Recap
Provided by drivers on a daily basis
Driver survey questions can be customized based on client/campaign objectives
Track consumer comments, distribution items, and engagements
Introductions to T-Mobile store managers at target stores
Weekly Client Recap calls to confirm and continuously improve activation efforts
Media Visuals
Photos & Videos uploaded on a daily basis
T-Mobile Store Manager Comments
“Seeing your truck is actually what brought me into the T-Mobile store this afternoon. Merry Christmas to me and “Will this continue next year? Because it definitely brought people into the store!”
~Store Manager
“Can you just drive around here only and no other stores?”
~T-Mobile employee
Consumer Comments
“Seeing your truck is actually what brought me into the T-Mobile store this afternoon. Merry Christmas to me and thanks T-Mobile!”
“That’s so cool! How long are you guys here for”
“The truck looks great, T Mobile should be doing this all the time. What a great form of advertising.”
“This is such a great idea, I wish my carrier did stuff like this. Where exactly is the closest T Mobile Store?”
“I saw this in Salt Lake earlier this week and now T Mobile is up in Ogden as well! T Mobile is everywhere!”
“It’s hard to miss that advertisement!”
“That really catches your eye at night, it’s SUPER bright!”