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Tampa McDonald’s

Case Study

Campaign Objective

McDonald’s utilized All Points Media’s network of carwashes, barber shops and laundromats throughout Citrus, Hernando, Highlands, Hillsborough, Manatee, Pasco, Pinellas, Polk and Sarasota counties to reach low income adults to create awareness about the soft drinks and sweet tea special to drive beverage sales.

16 WEEKS
COUNTIES

14 Laundromats
6 Carwashes
8 Barber Shops
1 Added Value Car Wash
2 Added Value Laundromats

417,440
IMPRESSIONS

Creative

Laundromats Received:

  • (1) 3’x 2’ Framed Poster
  • (2) 12” x 12” Table Graphics

Barber Shops Received:

  • (1) 3’x 2’ Framed Poster
  • (2) 8” x 8” Mirror Graphics

Carwashes Received:

  • (1) 5’ x 3’ Banner
  • (2) 12” x 12” Vacuum Clings

Media

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