WellPoint BlueCross BlueShield
Case Study
Campaign Objective
BlueCross BlueShield used All Points Media’s network of senior centers and paratransit shuttles across the United States by placing signage in senior centers and displaying panel graphics on paratransit shuttles informing seniors of Medicare plans available through BlueCross BlueShield.
8 weeks
Nationwide
30 Senior Centers
18 Paratransit
17,297,640
IMPRESSIONS
Creative
- Each senior center location displayed:
2’x5’ vinyl banner and stand. - Each paratransit vehicle displayed:
(2) 5’x2’ graphics, one on each side.
Media
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