Wise

All Points Media and our AdVan Digital Video Truck were utilized as part of WISE’s Wiseupandwin.com integrated digital scratch-off promotion in the NYC metro area. The AdVan was used to engage with Latin populations in target neighborhoods, hand out sample bags of WISE potato chip products, encourage consumers to play the digital scratch-off game and let people play a Wii Home Run Derby game on one of the video screens. This took place while continuously running the WISE promotional messaging on the other AdVan video screens to keep branding and messaging front and center. Our brand ambassador that accompanied the AdVan passed out the samples and showed people the website on their own phones while directing them how to play.

To help guarantee campaign success, All Points Media provided:

• Hispanic events to target during campaign activation dates
• Identified target zip codes and neighborhoods to impact based on population demographics
• Provided all staff hiring, training and management over course of campaign
• Managed all logistical elements including storage of distribution samples, daily routing and scheduling, daily / weekly / full campaign Proof of Performance
• Ongoing measurement of campaign success via distribution counts, engagement counts, and audience demographics
• Customized the AdVan Digital Mobile Billboard to be sure that the combination static and digital messaging were appropriately displayed to maximize effectiveness and delivery of brand messagingOther components that were a part of the media mix included digital creative running on Mets.com and a combination of iHeart Radio station websites. Belly Bands were placed on Wise bags with QR codes to drive to WindUpAndWin.com. As a key component to the media mix – The AdVan helped drive 38,916 contest entries and a total of 16,163 unique players over the 4 week period.

This deck was built to provide an analytical view of the AdVan’s effectiveness at engaging with WISE’s target audience.