WVDHHR Bars
Case Study
Campaign Objective
West Virginia Department of Health and Human Resources utilized All Points Media’s network of bars throughout West Virginia to reach people who are currently smoking cigarettes to raise awareness about services they offer help people quit smoking.
4 WEEKS
Statewide
50 Bars
910,600
IMPRESSIONS
Creative
Each location received:
- (1) 18” x 12” Poster
- (1) 8” x 8” Mirror Graphic
- (500) 4” Coasters
Media
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