Your Inner Fish

Case Study

Campaign Objective

PBS used All Points Media’s network of zoos and aquariums in various markets across the United States to display signage informing families of television shows featured as a part of “Think Wednesday”, on PBS.

4 weeks
Nationwide

16 displays

3,967,264
IMPRESSIONS

Creative

The Maryland Zoo displayed:
(2) 3’x10’ banners
All other zoos displayed:
(2) 3’x5’ banners
The New York Aquarium displayed:
(2) 2’x5’ banners on stands

Media

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