Juggling vendors for a nationwide campaign can be a logistical nightmare. You need a strategist, a printer, an installation crew, and someone to verify it all got done correctly. We believe there’s a better way. As your turnkey partner, we handle every single detail, from building a custom venue network to providing photo proof of every placement. You get one point of contact and complete accountability. This streamlined approach simplifies the entire process, allowing you to execute a complex national sign and marketing initiative without the typical headaches. We manage the moving parts so you can focus on the results.
Key Takeaways
- Go Beyond Traditional OOH: Reach audiences in high-dwell environments like fitness centers and medical offices where they are genuinely receptive. This contextual approach cuts through the clutter of digital ads and billboards, creating more memorable brand connections.
- Simplify Your Campaign with a Single Partner: A full-service approach means one team manages everything: strategy, venue selection, production, installation, and reporting. This eliminates logistical headaches and ensures complete accountability from start to finish.
- Achieve Precision Targeting with Verifiable Proof: A strong place-based strategy allows you to build a custom network that targets specific lifestyles and locations. This precision, combined with comprehensive proof-of-performance reporting, ensures your message reaches the right audience and gives you full confidence in your investment.
Who is All Points Media?
When you think of out-of-home (OOH) advertising, billboards on the highway might be the first thing that comes to mind. But what about the places where people spend significant time—working out, waiting for an appointment, or enjoying a meal? That’s where All Points Media comes in. We are a national leader in place-based advertising, specializing in connecting brands with consumers in the high-engagement environments that traditional media often misses. With a network spanning millions of placement opportunities across the country, we help brands deliver their message during the most meaningful moments of a consumer’s day.
Our Story and Mission
With over 30 years of expertise, we’ve built our reputation on creating innovative and effective advertising programs that deliver real results. Our mission has always been to help brands reach their target audiences in a more personal and impactful way. We believe that the most powerful connections are made when a message is delivered in the right place, at the right time. That’s why we focus on creating custom-fit media solutions that integrate seamlessly into a consumer’s daily life, making your brand a natural part of their experience. You can learn more about who we are and the values that drive our work.
What We Do: Connecting Brands with Consumers
At our core, we build bridges between brands and people. We do this through a specialized form of advertising called place-based media. Instead of broadcasting a message to a general audience, we pinpoint the specific locations where your ideal customers spend their time. Think fitness centers, medical offices, restaurants, community centers, and golf courses. In these high-dwell environments, audiences are relaxed, receptive, and more likely to engage with your message. We partner with you to identify the perfect venues, create compelling ad placements, and manage every detail of the campaign to ensure your brand gets seen by the right people, creating genuine connections that last.
How Can We Help Your Brand?
At All Points Media, we’re more than just a vendor; we’re your strategic partner in reaching the right audience at the right time. We handle every detail of your place-based advertising campaign so you can focus on the bigger picture. Our approach is built on four key pillars: creating custom networks, managing your campaign from end to end, producing high-quality creative, and delivering clear, verifiable results. This full-service model ensures your brand’s message connects with consumers in meaningful ways, all with a single point of contact and complete accountability.
Build a Custom Advertising Network
Your brand isn’t generic, and your advertising network shouldn’t be either. We specialize in building custom networks tailored to your specific campaign goals and target audience. Instead of offering a one-size-fits-all solution, we start with your strategy and hand-select venues from our extensive national portfolio. Whether you need to reach fitness enthusiasts in gyms, families in community centers, or professionals in office buildings, we create a high-impact network that places your brand directly in the path of your ideal consumer. Our expertise in place-based media ensures your message appears in environments where it will be seen and remembered.
Manage Your Campaign from Start to Finish
We believe in making out-of-home advertising simple and effective. That’s why we offer a completely turnkey service, managing every aspect of your campaign from initial concept to final report. Our team handles the strategic planning, venue curation, contract negotiation, creative production, nationwide installation, and ongoing campaign management. You get a dedicated partner who oversees all the moving parts, ensuring a smooth, hassle-free experience. This comprehensive approach means you have one point of contact and complete accountability, allowing us to execute your vision flawlessly while you stay focused on your core business.
Deliver Your Message with Professional Production
A great location deserves great creative. We ensure your brand identity is represented accurately and professionally, with high-quality production that captures the attention of your target audience. Whether your campaign calls for vibrant static posters, engaging digital displays, or interactive experiences, we manage the entire production process to meet the highest standards. Our team works to ensure your message is communicated clearly and effectively, creating advertising that not only looks great but also resonates with people in their daily routines. We help your brand show up consistently and professionally, no matter where your campaign runs.
Provide Comprehensive Proof-of-Performance
We know that results matter. That’s why accountability is at the core of everything we do. At the conclusion of your campaign, we provide comprehensive proof-of-performance reporting that demonstrates exactly what was delivered. You’ll receive a detailed analysis, including photos and affidavits of performance for every single location in your network. This transparency gives you full confidence that your campaign was executed as planned and provides the tangible data you need to evaluate its effectiveness. Our commitment to verifiable results, like our innovative Boardwalk Live Feed, ensures you can measure the impact of your investment.
Who Do We Partner With?
At All Points Media, we believe in the power of partnership. We collaborate with a diverse group of clients and stakeholders to bring impactful advertising campaigns to life. From global brands and the agencies that represent them to the local venues that are the heart of our communities, our work is built on strong, collaborative relationships. We act as a seamless extension of your team, whether you’re a media buyer looking for a unique solution or a national brand aiming to connect with customers on a local level. Our goal is to understand your unique challenges and build a targeted campaign that delivers results.
National, Regional, and Local Brands
We work with brands of all sizes to help them achieve their marketing goals. Whether you’re a Fortune 500 company launching a new product or a local business trying to drive foot traffic, our campaigns are scalable to your needs. We specialize in building custom advertising networks that can provide broad national reach or precise, hyper-local targeting. We understand that a global brand requires consistent messaging across every market, while a regional player needs to win over specific communities. Our place-based media solutions are designed to meet these distinct objectives, connecting your brand with the right audience in the right place.
Advertising Agencies and Media Buyers
We are a trusted partner for advertising agencies and media buyers seeking innovative ways to complement their clients’ campaigns. If you’re looking for a high-engagement alternative to traditional OOH and crowded digital channels, you’ve come to the right place. Our team works closely with you to integrate our venue-based media into your broader strategy, extending your client’s reach and connecting their brand with audiences during meaningful moments. We handle all the logistics—from strategic venue selection to proof-of-performance reporting—making it simple to add a powerful, non-traditional layer to your media mix and deliver exceptional results for your clients.
Healthcare, Government, and CPG Sectors
Our team has deep experience creating campaigns for clients in specialized sectors, including healthcare, government, and consumer packaged goods (CPG). For healthcare marketers, we provide access to clinics, pharmacies, and fitness centers to share important wellness messages with receptive audiences. Government agencies use our networks for effective public health initiatives and community outreach programs. CPG brands leverage our presence in high-traffic retail and lifestyle environments to influence purchasing decisions at a critical point in the consumer journey. We understand the unique nuances of these industries and provide the comprehensive campaign management needed to meet their specific goals.
A National Network of Venue Owners
Our campaigns are powered by strong, lasting relationships with thousands of venue owners across the United States. From independent gyms and local restaurants to national chains and community centers, our partners trust us to bring relevant brand messages to their customers in a non-intrusive way. This extensive network is the backbone of our business, giving us access to over 50 unique venue categories in every major market. By partnering with these establishments, we create opportunities for brands to engage with consumers in their everyday environments while providing a valuable, hassle-free revenue stream for the venues themselves.
What Makes All Points Media Different?
When you’re looking for an advertising partner, you want someone who offers more than just space. You need a team that understands your goals and can connect you with the right audience in the right moments. At All Points Media, we’ve built our entire approach around a few core principles that set us apart. It’s not just about placing ads; it’s about creating meaningful connections in places traditional advertising can’t touch. From our exclusive venue access to our end-to-end campaign management, we provide a level of service and strategic thinking that delivers real results.
Unmatched Access to High-Dwell Environments
We specialize in connecting brands with people where they spend their time—in high-dwell environments. These are the places where your audience isn’t just passing by; they’re engaged, relaxed, and receptive for extended periods. Think fitness centers, doctor’s offices, community hubs, and cafes. Our nationwide network includes millions of placement opportunities across more than 50 unique venue categories, giving you direct access to consumers during their daily routines. This type of place-based media ensures your message is seen and absorbed, creating a much deeper impact than a fleeting glance at a billboard on the highway.
A Full-Service, Turnkey Partnership
We believe your job should be simple: sharing your vision with us. Our job is to handle everything else. We are a true turnkey partner, managing every single detail of your campaign from concept to completion. This includes initial strategy and custom network building, professional creative production, nationwide installation, and ongoing campaign management. You get one dedicated point of contact and complete accountability. With our team managing the logistics, you can focus on the bigger picture while we flawlessly execute your campaign and deliver comprehensive proof-of-performance reports.
Hyper-Local Targeting on a National Scale
One of the biggest challenges in advertising is achieving granular, local targeting without sacrificing the ability to scale. We solve that. Whether your goal is to reach new parents in specific suburban zip codes or business professionals in downtown office buildings, we can build a custom advertising network just for you. Our approach allows for incredible precision, targeting audiences based on geography, lifestyle, and demographic data. And we can deploy these hyper-local campaigns in a single market or across the entire country, giving you the flexibility to think as big or as small as your strategy requires.
Reaching Audiences Beyond Traditional OOH
In a world saturated with digital ads and roadside billboards, we offer a way to cut through the noise. We reach audiences in the “third spaces” where they live, work, and play—environments that traditional out-of-home advertising simply can’t access. By placing your message in a relevant context, like a health-focused ad in a doctor’s office or a family-friendly product in a community center, you connect with people when they are most receptive. This contextual relevance builds trust and makes your brand a natural part of their day, a benefit that extends even to our digital display networks.
Explore Our Place-Based Advertising Solutions
The right advertising format can make all the difference. Your message, audience, and campaign goals will determine whether a bold static display, a dynamic digital screen, or an interactive experience is the best fit. At All Points Media, we don’t believe in a one-size-fits-all approach. Instead, we work with you to understand your objectives and then build a campaign using the right mix of our place-based media solutions. This strategic selection is crucial because the context in which an ad is seen is just as important as the creative itself.
Our expertise lies in knowing which formats work best in specific environments. A high-impact wallscape might be perfect for a busy fitness center lobby where members pass by daily, while a network of digital screens could capture attention and reduce perceived wait times in a medical office. We help you select the ideal advertising formats to connect with your audience during those key moments when they are most receptive. From traditional print to cutting-edge digital and immersive events, our diverse portfolio ensures your brand shows up in a way that is both authentic to the environment and effective for your bottom line. Let’s look at the options we can use to build your custom campaign.
Static In-Venue Media
Static media is a powerful and cost-effective way to establish a consistent brand presence. Think of large-format posters, wallscapes, and custom signage placed in high-traffic areas within our network of venues. These displays become a natural part of the environment, capturing attention day after day. Because they are always on, they deliver repeated impressions to a captive audience, building brand familiarity and recall. This format is perfect for straightforward brand awareness campaigns or directional messaging, ensuring your message is seen by everyone who walks by.
Digital Display Networks
For campaigns that require more flexibility and dynamic content, our digital networks are an ideal solution. We can place your message on high-definition screens in venues across the country, giving you the ability to run video, animated graphics, or content that changes based on the time of day. This format is excellent for telling a more complex story or running timely promotions. Digital displays grab attention with movement and light, allowing you to update your creative remotely and test different messages to see what resonates most with your audience.
Experiential Activations
Sometimes, the best way to connect with an audience is to give them a direct experience with your brand. Experiential activations allow you to do just that. This can range from product sampling and demonstrations to interactive kiosks and branded pop-up events within our venues. These campaigns create a memorable, hands-on interaction that goes beyond a simple visual impression. By engaging people directly in places where they are already relaxed and receptive, you can build deeper brand loyalty and generate authentic buzz that lasts long after the initial encounter.
Custom-Built Campaigns
The true strength of our approach lies in creating custom-built campaigns that integrate multiple advertising formats. We can design a strategy that uses static media to build broad awareness, digital screens to deliver targeted promotional offers, and an experiential activation to drive trial and engagement—all within the same hand-picked network of venues. By layering these solutions, we create a comprehensive campaign that surrounds your target consumer with a cohesive brand message. This integrated approach ensures you connect with your audience at multiple touchpoints, reinforcing your message and driving measurable results.
How Does a Campaign with APM Work?
Partnering with us is a straightforward, four-step process designed for clarity and impact. We handle the heavy lifting from start to finish, acting as a seamless extension of your team. Here’s a look at how we take your campaign from an idea to a real-world connection with your audience.
Step 1: Strategy and Venue Curation
This is where we lay the groundwork for a successful campaign. We start by diving deep into your objectives and defining your ideal audience. Working closely with your team, we identify the key markets and demographics you need to reach. From there, our real expertise shines as we begin selecting the right venues. We don’t just pick locations from a list; we build a custom network of high-dwell, high-engagement environments—like fitness centers, medical offices, and restaurants—ensuring your message appears exactly where your target consumers spend their time.
Step 2: Creative Development and Production
Once the strategy is set, we focus on bringing your message to life. You provide the creative, and we handle all aspects of production to ensure your ads look professional and polished in every location. We manage the printing and preparation of all materials, adhering to strict quality standards so your brand is always represented at its best. Whether it’s a static poster, a digital screen display, or a custom installation, our team ensures the final product is vibrant, durable, and perfectly suited for the environment it will live in.
Step 3: Campaign Launch and Management
With your custom network built and creative assets produced, it’s time for launch. Our professional, nationwide installation team gets to work placing your ads in the curated venues across every target market. But our job doesn’t stop there. We actively manage your campaign for its entire duration, ensuring everything runs smoothly. This continuous oversight allows us to maintain campaign integrity and address any issues that may arise, giving you peace of mind that your investment is being managed effectively from day one.
Step 4: Reporting and Analysis
We believe in complete transparency and accountability. Throughout and after your campaign, we provide clear, detailed reporting so you can see the results of our partnership. Our proof-of-performance reporting includes photographic verification of your ad placements, giving you a comprehensive look at your campaign in action. This data-driven approach not only confirms that your message was delivered as promised but also provides valuable insights to measure impact and inform your future marketing strategies. It’s our commitment to delivering measurable results you can trust.
Our Commitment to Quality and Accountability
A great advertising strategy is only as strong as its execution. When you partner with us, you’re not just buying media space; you’re investing in a promise that your campaign will be managed with the highest level of care from start to finish. We built our reputation on trust and transparency, which is why we’ve designed our entire process around delivering exceptional quality and complete accountability. From the moment your creative goes to print to the final performance report, we ensure every detail is handled professionally, giving you total confidence in your investment.
We understand that for media buyers and brand managers, accountability is non-negotiable. You need to know that your budget is being used effectively and that your campaign is reaching the right people in the right way. That’s why we believe a successful campaign requires more than just great locations—it demands flawless execution and verifiable results. We’ve developed rigorous systems to manage production, installation, and reporting across our vast national network. This commitment means your brand’s message is always presented professionally, your placements are always deployed correctly, and you always have the data you need to demonstrate campaign success. We handle the logistics so you can focus on the results.
High-Quality Production Standards
Your brand deserves to look its best, no matter where it’s seen. We manage all aspects of print production to ensure every ad meets strict quality standards. We use premium materials designed to withstand the specific conditions of each venue, whether it’s a high-traffic community center or a humid fitness club. By overseeing the production process, we guarantee that colors are vibrant, images are sharp, and your message is presented with the professionalism it deserves. This attention to detail ensures your creative assets make a powerful and lasting impression on your target audience.
Our Professional Nationwide Installation Network
Executing a nationwide campaign across thousands of unique venues requires a skilled and reliable team on the ground. We operate a vetted, professional installation network that covers every major market in the country. Our installers are trained to work discreetly and efficiently within each venue, ensuring your place-based media is deployed correctly and on schedule. This robust network gives us the ability to launch complex, multi-market campaigns seamlessly, providing a consistent and high-quality execution that you can count on, from New York to Los Angeles.
Verifiable Proof-of-Performance Reporting
We believe in complete transparency and proving the value of your media spend. At the conclusion of every installation, we provide comprehensive proof-of-performance reporting. This isn’t just a spreadsheet; it’s a detailed report complete with high-resolution, time-stamped photos of your advertisements live in each and every venue. This verifiable documentation gives you and your clients total peace of mind, confirming that your campaign was deployed exactly as planned. It’s accountability you can see, providing the concrete data needed to measure success and justify your investment.
Is Place-Based Advertising Right for You?
In a world saturated with digital ads, cutting through the noise to make a real connection with your audience is a major challenge. That’s where place-based advertising comes in. It offers a tangible, high-impact way to engage people where they live, work, and play—away from the clutter of their screens. But is it the right strategy for your brand? The answer depends on your specific objectives and resources. This type of advertising isn’t just about finding an empty wall; it’s about strategically integrating your message into the daily lives of your target consumers in environments where they are most receptive.
Before you invest in a campaign, it’s important to lay a solid foundation. Thinking through your goals, budget, and partnership expectations will not only clarify your vision but also ensure you find a media partner who can truly bring it to life. A successful place-based campaign is a collaboration built on a shared understanding of what you want to achieve and how you’ll get there. Let’s walk through the three essential questions to answer to determine if this powerful advertising channel is a perfect fit for your next campaign.
Define Your Campaign Goals
First things first: what do you want this campaign to accomplish? Your primary goal is the North Star for your entire strategy. Are you trying to build brand awareness in a new city, drive sign-ups for a new service, or announce a limited-time offer to a niche demographic? Maybe you want to drive foot traffic to your retail locations. Getting specific is key. A clear objective helps a partner creatively and accurately represent your brand in a format that will capture the attention of your intended audience. When you can clearly articulate your goals, we can build a strategic network of venues—from fitness centers to medical offices—designed to meet them and deliver measurable results.
Align Your Budget and Timeline
Once you know your “why,” it’s time to focus on the “how.” Your budget and timeline are the practical guardrails for your campaign. Your budget determines the scale of your efforts—how many locations you can activate, for how long, and with what kind of media. It’s the key to creating a plan that delivers the most impact for your investment. Just as important is your timeline. Unlike digital ads that can be turned on with a click, place-based campaigns involve physical production and installation, which require careful planning and lead time. A great media partner will work with you to develop a realistic schedule, from creative approval to campaign launch and final reporting, ensuring everything runs smoothly.
Know What to Expect from Your Media Partner
Choosing a partner is just as critical as defining your strategy. You need a team that acts as a true extension of your own, managing the complexities so you can focus on the big picture. A full-service, turnkey partnership means you have one point of contact responsible for the entire project, from start to finish. This should include initial strategy and venue curation, professional print production, nationwide installation, ongoing campaign management, and comprehensive proof-of-performance reporting. When you have one partner handling every detail, you get complete accountability and a seamless process. This ensures your campaign is executed flawlessly while you get the peace of mind you deserve.
Ready to Reach Your Audience?
Understanding the power of place-based advertising is the first step. The next is putting it to work for your brand. If you’re looking for a way to connect with people in the moments that matter—beyond the reach of traditional billboards and crowded digital feeds—we can build a plan that does exactly that. We specialize in creating campaigns that place your message in high-dwell, high-engagement environments where your audience is already living, working, and playing.
Moving forward is about creating a tangible strategy tailored to your specific goals. Whether you’re a national brand aiming for hyper-local precision or an advertising agency seeking a unique OOH solution for a client, our process is designed to deliver clarity and results. We partner with you to translate your objectives into a fully managed campaign that captures attention and drives action. Let’s explore how we can build a custom advertising network designed to meet your unique needs.
Get a Custom Campaign Proposal
A campaign proposal from us is more than a price sheet; it’s a strategic blueprint for your success. We start by listening to your goals, understanding your target audience, and defining what a win looks like for you. From there, we develop a comprehensive plan that outlines exactly how we’ll connect your brand with the right people in the right places. Your custom proposal will detail our recommended venue strategy, creative options, and a clear timeline from launch to completion. We handle every detail, so you get a full-service partnership that covers everything from professional production and installation to ongoing management and reporting. Our approach to place-based media is entirely customized to ensure your message resonates.
Learn How We Build a Network for Your Needs
Our ability to build a custom advertising network is what sets us apart. We don’t offer one-size-fits-all packages. Instead, we curate a bespoke network of venues specifically for your campaign. Leveraging our access to millions of placement opportunities nationwide, we hand-select locations—from fitness centers and restaurants to healthcare facilities and community hubs—that align with your audience’s lifestyle and behavior. This allows for incredible targeting precision, whether your campaign is running in a single city or across every major market in the country. The team at All Points Media combines decades of expertise with a deep understanding of consumer environments to build a network that delivers your message effectively and efficiently.
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Frequently Asked Questions
How is place-based advertising different from a typical billboard? Think about your own mindset when you see a billboard versus when you’re sitting in a doctor’s waiting room. Billboards are designed to catch your eye for a few seconds while you’re on the move. Place-based advertising connects with people in environments where they are spending significant time, are more relaxed, and are mentally available to engage with a message. It’s about reaching a captive audience in a contextually relevant setting, which creates a much more memorable impression.
What kind of businesses see the most success with this type of advertising? Success with place-based media is less about your industry and more about how well you know your audience. We’ve launched effective campaigns for a wide range of clients, from national consumer brands wanting to influence purchases to healthcare systems sharing wellness information in clinics. If you can identify where your ideal customers spend their time—whether it’s at the gym, a coffee shop, or a community center—we can build a strategic campaign to reach them there.
I need to target a very specific audience. Can you really be that precise? Absolutely. This is where our approach truly shines. Instead of offering a generic package of locations, we build your advertising network from the ground up based on your specific needs. For example, if you want to reach new parents, we can create a network of pediatric offices, family-friendly restaurants, and community centers in your target zip codes. This allows for a level of hyper-local precision that you can scale from a single neighborhood to a nationwide campaign.
What is your process for proving that my ads were actually installed correctly? We believe that you should see exactly what you paid for, which is why accountability is central to our process. Once your campaign installation is complete, we provide a comprehensive proof-of-performance report. This includes clear, time-stamped photographs of your advertisements live in every single venue in your network. This gives you tangible, verifiable proof that your campaign was deployed exactly as planned.
What do you need from me to get a campaign started? Your main role is to share your vision with us. To begin, we’ll need to understand your campaign goals, your target audience, your desired timeline, and your budget. Once we have that foundation, our team handles the strategic planning and venue selection. You simply provide the creative assets for the ads, and we manage the entire execution, from production and installation to final reporting.