About All Points Media

We start with people,not placements.

Most advertising reaches people mid-scroll, mid-commute, or mid-skip. All Points Media places brands inside the environments where audiences are already present — gyms, medical waiting rooms, golf courses, restaurants, community centers — during the moments that matter, when people are present, relaxed, and ready to engage.

Our Story

Build a network, don't buy one.

Real-world, place-based audience environments — Audience-first activation

Darrell McSmith launched All Points Media in 1995 on a simple idea: location is the message. Powerful campaigns don’t interrupt people — they meet them. Rather than highway billboards or skippable screens, APM went after the moments when people are unhurried and receptive.

Thirty years on, that idea operates at national scale: 12.5M+ locations across 178+ venue types, with more than 720K+ venue placements executed. Not fixed inventory sold off a rate card, but custom networks built around each client's audience.

The company grew by building what it needed. McSmith invented the AdVan mobile billboard in 2001. APM PrintWorks launched in 2009 to bring production in house. AP Installations followed for field deployment, and APM Digital added the Atlantic City Smart Boardwalk — 50 LED structures reaching 130M+ annual visitors.

The Operating System

One accountable partner,from first insight to measured outcome.

Seven stages, one continuous system — from discovery to optimization.

Stages

01 Discover
02 Plan
03 Curate
04 Produce
05 Activate
06 Measure
07 Optimize

Discover

Understand the audience and opportunity.

Audience strategy, market insight, vertical knowledge, practical intelligence.

01 / 07

Plan

Define the right markets, environments, and campaign approach.

Custom network development, media planning, Network Portal workflows.

02 / 07

Curate

Build the right network of venues and locations.

Place-based media, experiential, Boardwalk, Impactivate, sponsorships.

03 / 07

Produce

Create the physical and digital assets.

PrintWorks, creative support, fabrication, content preparation.

04 / 07

Activate

Install and deploy consistently across the network.

AP Installations, field operations, partner coordination.

05 / 07

Measure

Verify delivery and understand campaign performance.

Reporting, recaps, campaign results, future Pulse vision.

06 / 07

Optimize

Apply insights to strengthen future campaigns.

Lessons learned, internal intelligence, playbooks, case studies.

07 / 07

30+

Years of Experience

178+

Venue Types

720K+

Venue Placements Executed

12.5M+

Locations

Mission & Values

Help clients reach, engage, and activate real-world audiences — solving marketing challenges through audience-first strategy, custom networks, creativity, relationships, innovation, and measurable execution.

Audience First
We start with who you need to reach and what will move them — before any location, venue, or placement.
Build, Don't Buy
We design custom networks around your objectives, geography, timing, and budget — never a predefined package.
Accountable Execution
Strategy, production, installation, and reporting work together so campaigns deploy reliably and prove results.
Human + Practical Intelligence
People provide judgment, creativity, and field knowledge; technology accelerates research, planning, and reporting.

From the Founder

A message from the founder
Our business has never been about simply selling media. It is about helping clients solve marketing challenges through creativity, relationships, innovation, and execution. As the industry evolves, our commitment remains the same: understand the audience, build the right solution, and deliver measurable results.
Darrell
Founder, All Points Media

Careers

Join the team.

We're a relationship-driven business with national execution capability — and we're growing. If you want to help organizations reach, engage, and activate real-world audiences, we'd like to meet you.

Get in Touch About a Role

Contact

Let's talk.

Get Started

(503) 626-0669

APM Portland

10140 SW Allen Blvd. Suite ABeaverton, OR 97005

APM Philadelphia

20 Veterans Sq.Media, PA 19063

Rooms we were let into.

Thirty years of this. Every photograph is a real All Points Media placement, taken on site — the rooms somebody agreed to let us walk into.

outdoor banner — Apartment community — Apartment communityoutdoor banner

barber cape — Barbershop — Barbershopbarber cape

standee — Batting cages — Batting cagesstandee

digital screen, Texas Avenue — Boardwalk — Boardwalkdigital screen, Texas Avenue

digital screen at the pergola — Boardwalk — Boardwalkdigital screen at the pergola

digital screen, hotel row — Boardwalk — Boardwalkdigital screen, hotel row

digital screen on the approach — Boardwalk — Boardwalkdigital screen on the approach

digital screen, pergola — Boardwalk — Boardwalkdigital screen, pergola

poster displays, Georgia Avenue — Boardwalk — Boardwalkposter displays, Georgia Avenue

storefront poster displays — Boardwalk — Boardwalkstorefront poster displays

digital screen from the bench — Boardwalk — Boardwalkdigital screen from the bench

standing banner — Boxing gym — Boxing gymstanding banner

promo swag items koozies — Brewery — Brewerypromo swag items koozies

ceiling poster — Convenience store — Convenience storeceiling poster

coffee cup sleeves + window clings — Coffee shop — Coffee shopcoffee cup sleeves + window clings

standing banner — College hallway — College hallwaystanding banner

poster take ones + growth charts — Daycare — Daycareposter take ones + growth charts

standing banner — Dispensary — Dispensarystanding banner

poster + take ones — Doctor’s office — Doctor’s officeposter + take ones

hand sanitizer station — Fitness center — Fitness centerhand sanitizer station

a frame sign — Garden center — Garden centera frame sign

golf cart window clings — Golf course — Golf coursegolf cart window clings

golf cart wrap — Golf course — Golf coursegolf cart wrap

standing banner — Gun store — Gun storestanding banner

Gymstanding banner + brand ambassador promo swag giveaway

Lowe’s a frame sign — Home improvement store — Home improvement storeLowe’s a frame sign

iFLY window clings — Indoor skydiving — Indoor skydivingiFLY window clings

standing banner — Karate studio — Karate studiostanding banner

table tents napkins + coasters — LGBTQ+ bar — LGBTQ+ bartable tents napkins + coasters

standee + coloring books — Library — Librarystandee + coloring books

safety sign — Marina dock — Marina docksafety sign

handlebar tags — Motorcycle dealership — Motorcycle dealershiphandlebar tags

standing banner — Motorcycle dealership — Motorcycle dealershipstanding banner

standing banner — Outdoor outfitter — Outdoor outfitterstanding banner

pharmacy bags — Pharmacy — Pharmacypharmacy bags

standing banner — Physical therapy clinic — Physical therapy clinicstanding banner

arch standees photo backdrop + trick or treat bags — Pumpkin patch — Pumpkin patcharch standees photo backdrop + trick or treat bags

standing banner — Recreation center — Recreation centerstanding banner

standing banner — Rock climbing gym — Rock climbing gymstanding banner

bench graphics — Roller rink — Roller rinkbench graphics

80 for brady standee — Senior center — Senior center80 for brady standee

standing banner — Senior center — Senior centerstanding banner

football outdoor banner — Sports field — Sports fieldfootball outdoor banner

outdoor banner — Tennis court — Tennis courtoutdoor banner

standing banner — YMCA — YMCAstanding banner

baseball jerseys — Youth sports sponsorship — Youth sports sponsorshipbaseball jerseys

baseball outdoor banner — Youth sports sponsorship — Youth sports sponsorshipbaseball outdoor banner

Let's Build Something Together.

Whether you're launching a campaign, increasing awareness, recruiting employees, engaging a community, or building a custom audience network, APM is ready to help.

Get Started Request a Custom Network

We start with people,not placements.

Build a network, don't buy one.

One accountable partner,from first insight to measured outcome.

Discover

Plan

Curate

Produce

Activate

Measure

Optimize

Help clients reach, engage, and activate real-world audiences — solving marketing challenges through audience-first strategy, custom networks, creativity, relationships, innovation, and measurable execution.

Audience First

Build, Don't Buy

Accountable Execution

Human + Practical Intelligence

Join the team.

Audience Strategist

Account Director, Healthcare

Network Planner, Custom Venue Networks

Production Coordinator, PrintWorks

Field Operations Manager, AP Installations

Innovation Lead, Impactivate

Let's talk.

Rooms we were let into.

Let's Build Something Together.