APM Digital - Powered by Impactivate
This unique multifaceted digital network is unlike anything you have seen before. Located on the iconic Atlantic City boardwalk, this network includes 50 OOH digital place-based structures with the opportunity to grow to over 700 structures along the Jersey Shore. With over 130 million visitors across the Jersey Shore line, advertisers can maximize exposure and engage with consumers through multiple messages.
With endless capabilities this network can directly target consumers through mobile ads, connect with consumers on a personal level providing Wi-Fi and targeted messages, provide up-to-date events, live-stream concerts, shows and entertainment, offer charging stations for Millennials, and maximize impressions through extreme exposure. This transformed boardwalk offers ‘Something for Everyone’ visiting Atlantic City and offers unlimited brand exposure targeting slow moving consumers.
These high resolution 9mm digital displays include two opposite facing 100 LED screens, stands 13 feet high with an unobstructed view, offers full motion video and directional audio, security camera features, sponsorship capabilities, and MORE. This ‘Smart Boardwalk’ is the first of its kind.
Atlantic City Digital Network
Digital Network Features:
- 50 LED Structures
- 100 Faces (North & South)
- 5 Zones
- Full Motion + Audio + Animation
- Light Shows + Boardwalk Dominations
- Interactive Charging Stations
- Ad Sponsored WiFi
Free WiFi on the Boardwalk and Beach
This network spans over two miles of beach and boardwalk, delivering quality Wi-Fi with several features for users and partners. These digital screens, Wi-Fi deployment, light show additions and security project has created the world’s first ‘Smart Boardwalk.’ With this unique platform, we can actively participate and promote various beach related activities, live-steam events, directly target consumers and provide FREE Wi-Fi to users.
- Interactive Charging Stations at
Every Unit & AD Supported Free WiFi
- Database Marketing
- Demographic and Visitor Tracking
- High Speed On-Line Gaming
- Live Streaming and Timely Updates
- Featuring Audio and Video
- Real Time Production
Atlantic City Events
Every year Altanic City hosts dozens of exciting events including concerts, shows, competitions, festivals, and more!
- Janet Jackson Concert: 10,500 Attendees
- Gladys Knight @ Tropicana: 2,000 Attendees
- The Magpie Salute @ the Borgata Music Box: 2,400 Attendees
- El Gran Combo De Puerto Rico: 2,000 Attendees
- Etienne Charles @ Cape May Convention Hall: 1,000 Attendees
- 2nd Annual Christmas Spectacular: 10,500 Attendees
- Atlantic City Polar Plunge: 10,000 Attendees
- Debbie Boone Concert: 2,500 Attendees
- Atlantic City Ballet Nutcracker: 1,600 Attendees
- A Christmas Carol @ Levoy Theater: 1,500 Attendees
- Mannheim Streamroller Christmas: 1,200 Attendees