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APM Digital - Powered by Impactivate

100 DIGITAL SCREENS, LIMITLESS CAPABILITIES!

FULL MOTION + AUDIO + LIVE STREAMING + ANIMATION

360 Experience

This unique multi-faceted digital network is unlike anything you have seen before. Located on the iconic Atlantic City boardwalk, this network includes 50 OOH digital place-based structures with the opportunity to grow to over 700 structures along the Jersey Shore. With over 130 million visitors across the Jersey Shore line, advertisers can maximize exposure and engage with consumers through multiple messages.

With endless capabilities this network can directly target consumers through mobile ads, connect with consumers on a personal level providing Wi-Fi and targeted messages, provide up-to-date events, live-stream concerts, shows and entertainment, offer charging stations to boardwalk visitors and maximize impressions through extreme exposure. This transformed boardwalk offers ‘Something for Everyone’ visiting Atlantic City and offers unlimited brand exposure targeting leisurely moving consumers.

These high resolution 9mm digital displays include two opposite facing 100 LED screens, stands 13 feet high with an unobstructed view, offers full motion video and directional audio, security camera features, sponsorship capabilities, and so much MORE. This ‘Smart Boardwalk’ is the first of its kind.

Atlantic City Digital Network

MAXIMIZE YOUR IMPRESSIONS

Digital Network Features:

  1. 50 LED Structures
  2. 100 Faces (North & South)
  3. 5 Zones
  4. Full Motion + Audio + Animation
  5. Light Shows + Boardwalk Dominations
  6. Interactive Phone Charging Stations
  7. Wi-Fi Network Sponsorship Opportunities
  8. Digital Remarketing Campaigns
  9. Live Audience Data Verification

Free Wi-Fi on the Boardwalk and Beach

This network spans over two miles of beach and boardwalk, delivering quality Wi-Fi with several features for users and partners. These digital screens, Wi-Fi deployment, light show additions and security project has created the world’s first ‘Smart Boardwalk.’ With this unique platform, we can actively participate and promote various beach related activities, live-stream events, directly target consumers and provide FREE Wi-Fi to users.

  1. AD Supported Free Wi-Fi
  2. Demographic and Visitor Tracking
  3. Live Streaming and Timely Updates
  4. Featuring Audio and Video

Key Demographics

First Trip to Boardwalk

%

FIRST VISIT

%

RETURN VISITORS

Nights Spent in Market

%

ONE NIGHT

%

TWO NIGHTS

%

THREE NIGHTS

%

LESS THAN ONE

%

OTHER

Target Traffic

%

NEW JERSEY

%

PENNSYLVANIA

%

MARYLAND

%

NEW YORK

%

NORTH CAROLINA

%

CALIFORNIA

%

FLORIDA

%

OTHER STATES

Purpose of Trip

%

SPECIAL EVENT

%

GAMBLE

%

FRIENDS & FAMILY

%

ENTERTAINMENT

%

VACATION OR GETAWAY

%

BUSINESS

Household Income

%

LESS THAN 50K

%

50-100K

%

100-150K

%

MORE THAN 150K