(866) 625-3836

BCBSM Medicaid

Case Study

Campaign Objective

Blue Cross Blue Shield utilized All Points Media’s network of libraries, laundromats and community centers in Wayne County, Michigan. The network helped increase awareness about Blue Cross Complete, a health plan that covers those eligible for Medicaid, and the Healthy Michigan Plan in Wayne County.

8 WEEKS
COUNTY SPECIFIC

12 Libraries
14 Laundromats
51 Community Centers

5,609,000
IMPRESSIONS

Creative

  • Each library and community center
    (1) 2’x5’ vinyl banner with (100) 8.5”x11” full color tri-fold brochures attached.
  • Each Laundromat had (1) 2’x3’ framed poster with (100) 8.5”x11” full color tri-fold brochures attached.

Pre-Postage 8.5”x11” full color tri-fold brochures were offered to the community to be mailed in as a request for further information on the services offered by Blue Cross Blue Shield of Michigan. It also provided information on how to enroll in Blue Cross Complete.