Blue Cross Blue Shield utilized All Points Media’s network of libraries, laundromats and community centers in Wayne County, Michigan. The network helped increase awareness about Blue Cross Complete, a health plan that covers those eligible for Medicaid, and the Healthy Michigan Plan in Wayne County.
51 Community Centers
- Each library and community center
(1) 2’x5’ vinyl banner with (100) 8.5”x11” full color tri-fold brochures attached.
- Each Laundromat had (1) 2’x3’ framed poster with (100) 8.5”x11” full color tri-fold brochures attached.
Pre-Postage 8.5”x11” full color tri-fold brochures were offered to the community to be mailed in as a request for further information on the services offered by Blue Cross Blue Shield of Michigan. It also provided information on how to enroll in Blue Cross Complete.