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Boost

Case Study

Campaign Objective

48 Mobile Billboards across 29 Markets to advertise Boost Mobile for a 4-week display, highlighting new promotions.

Within 1 week of receiving the request, we secured and started 48 mobile billboards across 29 major markets.

1 week
29 markets

48 Mobile Billboards
Spanish & English

X
IMPRESSIONS

Markets

Atlanta
Bakersfield, CA
Baltimore
Boston
Charlotte
Cincinnati
Washington, DC
Denver
Detroit

Houston
Kansas City
Las Vegas
Los Angeles
Miami
Nashville
New York City
Orlando
Philadelphia

Phoenix
Raleigh-Durham
Sacramento
San Antonio, TX
San Diego
San Francisco
South Texas
St Louis
Tampa

Scheduling & Locations

  • Customized schedule created to target competitor retail locations and to support Boost Mobile retail locations.
  • Implemented across 29 markets, based on locations that were provided by client.
  • Schedules produced and approved by client under 1 week’s time from date of initial request

Mapping

  • Custom maps were created for 29 markets, for drivers to use during daily routes and to reference against the schedules.

Routing Maps

Routing

GPS
Reported and provided on a weekly basis
Overview maps to show actual routes driven and market coverage

Media Visuals
Photos & Videos uploaded on a daily basis
Weekly reports provided on all 29 markets