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Cambria Soccer

Case Study

Campaign Objective

Cambria sponsored local youth soccer leagues and teams to generate awareness of Cambria’s brand and products. Teams were strategically sponsored in client-preferred high-income communities. Sponsored teams were supplied with high performance athletic uniforms, and the Cambria logo was prominently displayed on each jersey.

Teams ranging from U4 – U16 were included in the sponsorship and wore the jerseys throughout the fall season.

ZIP CODE SPECIFIC

11 YMCAS
5 SOCCER CLUBS

X
IMPRESSIONS

Creative

  • Screen-printed T-Shirts

Swag provided by Camria, handed out to teams.

Results

This sponsorship created awareness throughout the surrounding communities in which the leagues were based. Many of the teams traveled to neighboring communities during the season which also increased impressions.

With the added support, many leagues were enabled to increase their teams and include additional players. The parents were very pleased with the generous high quality jerseys that were provided along with the shoulder bags and water bottles.

The relationship within these clubs and communities has been successful in all four targeted markets.

 

 

Testimonials

“ The parents, coaches and players LOVED the high quality jerseys, water bottles and bags!”
-Ridgewood YMCA

 

We value the relationship we have built between North United Soccer Club and Cambria. In addition, we greatly appreciate all of the support Cambria has provided to us ranging from gear to overall support which has enabled us to attend additional out of state matches/tournaments in hopes to raise our level of competition.

Thank you again, we look forward to continuing our relationship with Cambria in the future.
– North United Soccer Club

 

On behalf of the Bloomington Youth Soccer Club, I want to thank Cambria for sponsoring our fall recreational league.  Part of BYSC’s mission is to make soccer accessible to as many families as possible.

The high performance jerseys were a very nice quality and the players enjoyed the backpacks and water bottles.

We are proud to be an organization run by parent volunteers.  We appreciate Cambria’s continued support of BYSC and soccer in our community!
-Bloomington Soccer Club