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CCHD Opioids

Case Study

Campaign Objective

The Cecil County Health Department utilized All Point Media’s network of churches, community centers, thrift stores, convenience stores, vape shops, and liquor stores in Cecil County, Maryland to raise awareness about resources for people who misuse opioids.

By displaying banners, posters, graphics, and take-home information for the community, All Points Media was able to help address the growing opioid problem in the county.

10 WEEKS
STATE OF MARYLAND
COUNTY SPECIFIC

CHURCHES
COMMUNITY CENTERS
THRIFT STORES
LIQUOR STORES

C-STORES
VAPE SHOPS

X
IMPRESSIONS

Creative

  • Churches, Community Centers & Thrift Stores displayed a 2’x5’ banner with brochures
  • C-Stores, Vape Shops & Liquor Stores displayed a 2’x3’ poster and an 8”x8” window graphic