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CDC

Case Study

Campaign Objective

Select Bars, Convenient Stores, and Laundromats displayed signage to create awareness for tobacco cessation. These locations were chosen to provide a candid approach to target tobacco consumers where they purchase and use tobacco.

8 WEEKS
22 MARKETS
669 LOCATIONS

22 CITIES

X
IMPRESSIONS

Creative

  • Each Bar received two 12”x18” posters