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CTCP 2

Case Study

Campaign Objective

California’s Tobacco Control Program utilized All Points Media’s network of convenience stores throughout California to raise awareness about a law changing that prohibits anyone under 21 from buying any smoking productions (e-cigs or regular cigarettes) in the state of California as of June 9th, 2016.

8 WEEKS
Statewide

375 Convenience stores
49 Added Value Locations

15,348,800
IMPRESSIONS

Creative

Each location received:

  • (1) 2’ x 3’ Poster
  • (1) 8” x 8” Graphic

Media