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CTP – FDA Smokeless Tobacco

Case Study

Campaign Objective

The Food and Drug Administration is working to raise awareness on the dangers related to smokeless tobacco while targeting three major components: Loss of control due to addiction, dangerous chemicals, and health consequences.

Using All Points Media’s network of bowling alleys, outdoor shops, and batting cages, the FDA Smokeless Tobacco Cessation program was able to reach teenagers ranging in age from 12- 17 in 35 rural markets around the United States.

16 WEEKS
NATIONWIDE

101 Bowling Alleys
183 Outdoor Stores/Batting Cages

27,994,000
IMPRESSIONS

Creative

  • 2’x3’ Poster & 3’x2’ Poster
    8″x 8″ Window Graphic
  • Community Center
    (1) 5’x2′ Banner Stand
    (1) 3’x5′ Banner