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DE OHS – DUI Real Time

Case Study

Campaign Objective

Select Bars and Restaurants displayed signage to promote the Text Taxi 99000 for a list of cabs in their area

Alert patrons to the weekly check points throughout the state

Caution against DUI

Promote driving sober

24 Weeks
Statewide

300 Total Displays

20,760,000
IMPRESSIONS

Creative

  • Each location displayed:
    2’x3’ poster
    (2) 14” x 18” mirror clings