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DHSS Binge

Case Study

Campaign Objective

Delaware Department of Health and Social Services utilized All Points Media’s Network of bars and restaurants in Delaware.

Their goal was to reach under age drinkers as well as binge drinkers. Delaware Department of Health and Social Services promoted this message to define binge drinking and direct drinkers to the website amiaBINGEDRINKER.com. By placing signage in bars and restaurants, they were able to accomplish exactly that.

12 Weeks
Statewide

40 Bars and Restaurants
6 Added Value Locations

X
IMPRESSIONS

Creative

  • Each bar and restaurant received:
    (1) 2’x3’ Non-Framed Poster