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FDA 2017

Case Study

Campaign Objective

The Food and Drug Administration is working to raise awareness on the dangers related to smokeless tobacco while targeting three major components:

  • Loss of Control due to addiction
  • Dangerous chemicals
  • Cosmetic and health consequences

Utilizing All Points Media’s network of convenience stores, outdoor shops and high school baseball fields, the FDA Smokeless Tobacco Cessation program was able to reach rural, white males, ages 12-17 in 35 specifically selected markets around the United States.

18 WEEKS
NATIONWIDE
35 MARKETS

250 Convenience stores
146 Outdoor stores
83 Baseball Fields
15 added value Convenience stores
26 Added value Outdoor stores

15,920,000
IMPRESSIONS

Creative

Convenience Stores Received:

  • (1) 2’ x 3’ Poster
  • (1) 3’ x 2’ Poster
  • (1) 8” x 8” Window Graphic

Outdoor Stores Received:

  • (3) 2’ x 3’ Poster
  • (1) 3’ x 2’ Poster
  • (1) 8” x 8” Window Graphic

Baseball Fields Received:

  • (1) 3’x 5’ Banner