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LA Zoo Christmas Tree Lots

Case Study

Campaign Objective

žThe Los Angeles Zoo utilized All Points Media’s network of Christmas Tree Lots in the Los Angeles area. The network was used to place signage and to inform the community of LA’s newest holiday tradition, Zoo Lights!

žDisplayed signage at 23 Christmas tree lots in Los Angeles County. Signage was placed in a 15-mile radius of the Los Angeles Zoo.

4 WEEKS
15-mile radius from the LA Zoo

Christmas Tree lots
Ice Cream Shops
23 Total Displays

552,000
IMPRESSIONS

Creative

  • Each Christmas tree lot received a quantity of (1) 3’x5’ Banner

Media

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