TCHP 3

Case Study

Campaign Objective

Texas Children’s Health Plan utilized All Points media’s network of Recreation Centers, Salons and Laundromats throughout Houston to reach low income mothers, pregnant women, and adults to create awareness about the affordable healthcare coverage and to drive enrollment.

4 WEEKS
ZIP CODE

35 Laundromats
30 Recreation Centers
29 Salons
1 Added Value Location

1,463,000
IMPRESSIONS

Creative

Laundromat Locations Received:

(1) 3’ x 2’ Framed Poster
(1) 8” x 8” Table Graphic
(50) Rack Cards

Recreation Center Locations Received:

(1) 2’ x 5’ Banner w/ Banner stand
(1) 12” x 818” Poster
(50) Rack Cards

Salon Locations Received:

(1) 2’ x 5’ Banner w/ banner stand
(50) Rack Cards

Media

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