MO DOT
Fireworks Stands
Case Study
Campaign Objective
The Missouri Coalition for Roadway Safety utilized All Points Media’s Network of firework stands in Missouri. Their goal was to reach drivers and to bring awareness to the dangers of driving under the influence. The Missouri Coalition for Roadway Safety promoted this message to help lower the number of drunk drivers during the 4th of July.
4 WEEKS
Statewide
60 Firework Stands
5 Added Value Firework Stands
X
Total Impressions
Creative
- Each Fireworks Stand received:
(1) 3’x5’ Banner
Media
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