NY DOH Anti-Tobacco

Case Study

Campaign Objective

New York State Department of Health used All Points Media’s Network of walk-in clinics and convenience stores throughout the state to reach women ages 18-44 during the pre-conception or pregnancy stages who smoke. The goal was to raise awareness of the negative effects of smoking before and during pregnancy, to encourage women to quit, and to promote their Material/Child Health initiative.

16 WEEKS
Countywide

18 Walk-In Clinics
10 Convenience Stores

2,117,600
IMPRESSIONS

Creative

(1) 2′ x 5′ Laminated Poster

Media

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