Sprint MBB
Case Study
Campaign Details
Every Mobile Billboard operated on customized routes and schedules targeting competitor locations. APM built all routes, schedules, and provided daily recaps and Proof of Performance across every market.
Scheduling & Locations
Customized schedule created to target competitor retail locations and to support Sprint retail locations.
Implemented across 15 markets; all stores and competitor stores researched and targeted by All Points Media.
Schedules produced and approved by client under 1 week’s time from date of initial request.
Mapping
Custom maps were created for all markets for drivers to use during daily routes and to reference against the schedules.
15
Markets
36
Mobile Billboards
X
IMPRESSIONS
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Markets
- Atlanta
- Boston
- Chicago
- Dallas
- Indianapolis
- Kansas City
- Los Angeles
- Miami
- Minneapolis
- New York
- Philadelphia
- Pittsburgh
- San Francisco
- Seattle
- Washington, DC
Route & Schedule Example
GPS Reporting Example
Daily Driver Reporting Sample
Reporting
GPS
Reported and provided on a weekly basis
Overview maps to show actual routes driven and market coverage
Media Visuals
Photos & Videos uploaded on a daily basis
Weekly reports provided from all markets
Drivers / Staff
Digital Recaps submitted daily with location notes, schedule & route notes, consumer comments