ADHS WIC Grocer
Case Study
Campaign Objective
The Arizona Department of Health Services utilized All Points Media’s network of statewide grocery stores throughout Arizona. Signage was placed at bottleneck points in each store to inform parents of WIC discounts that are available in each store.
The creative directed people to call or visit the AZWIC.gov website to find out if they qualify for the discounts that are meant to help low income families offset the cost of living.
12 WEEKS
STATEWIDE
30 LOCATIONS
31 TOTAL DISPLAYS
X
IMPRESSIONS
Creative
- Each location posted (1) 2’x5’ Vinyl Banner
- English and Spanish copies per placed based per specific venue
Media
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