BECU Charity
Case Study
Campaign Objective
Boeing Employees Credit Union utilized All Points Media’s network of convenience stores and coffee shops throughout Seattle to remind people that BECU is donating one cent to the People Helping People Awards every time a purchase is made with a BECU debit card and to help reach the goal of $500k.
8 WEEKS
STATEWIDE
10 Convenience Stores
10 Coffee Shops
474,000
IMPRESSIONS
Media
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